Meiro

Vendors/APAC Sponsor

Meiro is a native, purpose-built, data-first CDP, identifying customers and their detailed journeys across various touch-points and devices.

With a background in data engineering, we offer a full stack CDP built on a robust data integration platform. With an intuitive interface for access to segmentation and data activation, users can elegantly activate the right data in any marketing tool. Built for Enterprise and specially regulated industries – Meiro offers private installations in either cloud or on-premise as well as a managed solution in every major cloud, everywhere in the world. Meiro integrates online & offline modern and legacy systems, and also creates 1st party cookie repositories to prepare organizations for the Ad industry changes.

With a headquarter in Singapore and R&D in the Czech Republic, we help to track hundreds of million customer profiles for enterprise clients in Asia Pacific & Europe.

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CDP Institute

Vendor Resources

Chemist Warehouse Case Study (Meiro) A large pharmacy retailer lacked a holistic view of its customers. Learn how the Meiro CDP drove 25% retail media growth.

Southeast Asia Retail Bank Case Study (Meiro) A large retail bank in Southeast Asia struggled with data silos and fragmented customer identities. Learn how the Meiro CDP made advertising budgets 10% more efficient and improved CTR by 160%.

The marketer’s guide to the cookie-less galaxy (Meiro) This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Meiro Customer Data Platform (CDP) (Meiro) Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.

Vendor Blog Posts

PDPA: Why every business in Singapore needs to take data more seriously! That Singapore is a major regional & international business hub is news to no one.

The Apple Email Tracking Block – And a new strategy for your email analytics This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers.

Beat the 3rd party cookie ban, here’s the plan Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.

Customer Experience – The unlikely cure to the slowdown Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.

What happens when Email Marketing meets the power of First-Party Data Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing.

How Apple did (not) kill a 330B$ industry After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!