Vendors/Founding Gold Sponsor

Redpoint Global

Campaign CDP

Redpoint Global optimizes customer engagement across the enterprise, providing a customer data platform for brands to deliver consistent, contextually relevant experiences across all interaction points. Redpoint’s technology taps into any and all data sources – streaming and batch – while resolving anonymous to known customer identities using the most advanced probabilistic and heuristic algorithms. The platform’s precise customer views combined with advanced analytics and real-time intelligent orchestration power leading enterprises to help them achieve sustainable, profitable revenue growth.

Vendor Resources

Two Minutes with Redpoint Global and Xanterra Travel Collection (Redpoint Global) Hear from Xanterra Travel Collection’s Andrew Heltzel, as he shares his thoughts on his experience working with Redpoint Global.

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Redpoint Global CDP Back to Basics series (Redpoint Global) In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.

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Redpoint Global – Buy Your Second CDP First (Redpoint Global) Redpoint Global makes all of your customer experience technology work better – watch the video to learn more!

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Redpoint Blueprints: Redpoint + Snowflake (Redpoint Global) Redpoint Global’s Vice President, Best Practice Platform, Vincent DelGuercio explains how the Redpoint CDP works directly with Snowflake.

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The Definitive CDP Guide: Defining and Applying a Use-Case Driven Agile Approach (Redpoint Global) A customer data platform helps businesses face a continuous stream of unexpected demands. The CDPI and Redpoint Global detail the importance of use cases and agility when choosing a CDP.

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The Redpoint CDP (Redpoint Global) Getting customer data right is foundational for personalized CX, analytics, and much more. Learn how the Redpoint Global CDP keeps customer data up-to-date, accurate, and accessible.

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Hotel Case Study (Redpoint Global) A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

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Mortgage Lender Case Study (Redpoint Global) A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.

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Car Rental Company Case Study (Redpoint Global) A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.

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Vendor Blog Posts

A Complete, Robust CDP Does More than Unify and Democratize Data The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."

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Make the Best Use of Your Customer Data Platform (CDP) with GenAI Fourteen percent of martech leaders are already deploying GenAI.

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Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.

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Real-Time Data Aggregates for Today’s Dynamic Customer Journeys A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.

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Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.

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Top 10 Benefits of Rules-Based Orchestration There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.

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Key Questions to Ask When Evaluating an Enterprise CDP The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.

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In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.

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Decrease Risk Through Holistic View of Data Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.

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