Vendors/Founding Gold Sponsor

Redpoint Global

Campaign CDP

Redpoint Global optimizes customer engagement across the enterprise, providing a customer data platform for brands to deliver consistent, contextually relevant experiences across all interaction points. Redpoint’s technology taps into any and all data sources – streaming and batch – while resolving anonymous to known customer identities using the most advanced probabilistic and heuristic algorithms. The platform’s precise customer views combined with advanced analytics and real-time intelligent orchestration power leading enterprises to help them achieve sustainable, profitable revenue growth.

Vendor Resources

Redpoint Global RealCDP Audit Certificate (Redpoint Global) Redpoint Global is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Data Quality for Marketers (Redpoint Global) Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.

DIY Retailer Case Study (Redpoint Global) An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.

RedPoint Real-Time Interaction Management (Redpoint Global) Today’s customers expect real-time engagement. To close the gap between expectations and experience, learn how you can leverage real-time data and decisions to orchestrate real-time customer interactions.

2 Minutes with Lucerna Health (Redpoint Global) Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.

Web Services Case Study (Redpoint Global) One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.

Competing on the Basis of Customer Experience (Redpoint Global) CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.

Real-Time Customer Engagement in Practice (Redpoint Global) Real-time customer engagement can be complicated. Redpoint Global presents a framework and tactics to make it easier.

Lucerna Health Case Study (Redpoint Global) Lucerna Health needed help executing its value-based care strategy. Learn how Redpoint Global’s technology helped them schedule 50% more appointments and expand operations.

Vendor Blog Posts

Real-Time Data Aggregates for Today’s Dynamic Customer Journeys A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.

Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.

Top 10 Benefits of Rules-Based Orchestration There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.

Key Questions to Ask When Evaluating an Enterprise CDP The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.

In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.

Decrease Risk Through Holistic View of Data Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.

Decrease Costs through Improved Marketing Operations Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.

Increase Revenue Through Improved Customer Experiences "We're customer centric" is little more than an all-too-common refrain today.

Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity According to Astro Teller, head of moonshots for Google X, "It is a lot easier to hit a 10x number improvement than a 10% improvement."