Vendors/Africa Sponsor

Terragon

Data CDP

Terragon is Africa’s leading Data Marketing Technology company that uses an aggregation of online and offline data, and predictive scoring to help brands, marketing agencies and platforms accurately target people across channels and devices. We aggregate and enrich difficult-to-source consumer data, generating measurable outcomes for our clients. With the use of Terragon data platforms, we enable companies intelligently connect to over 350m mobile customers in Africa through web and non-web channels. Our vision is to help create intelligent connections between brands and their customers at scale. Our clientele includes: Financial institutions, Consumer groups and SME’S with over 20 Enterprise customers.

Vendor Resources

Bank Y Case Study (Terragon) A leading bank in Nigeria wanted to reduce churn on digital channels. Learn how Terragon helped with data enrichment.

Vendor Blog Posts

Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp Customers are the lifeblood of every business.

Making Mobile Offline Data in Africa, More Intelligent Africa has a diverse population of 1.2bn people.

Conversions Marketing: Turning your “Prospects” into “Brand Loyalists” The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.

Executing High Performance Marketing Strategies Using Data The concept of Data-Driven Marketing has been touted as the future of Marketing.

Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP) One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?

Adopting an Omnichannel Marketing Strategy for Better ROI The relationship between brands and consumers in today's digital world has shifted.