Vendor Blog Posts

Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions Banking to customers is variety of "ongoing services", rather than a "product".

Disrupting the Future of Marketing in Africa Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.

WhatsApp Marketing: Reach Nigerians Where They Are Most Active Remember Blackberry, ICQ and AOL?

The Rise of Telco Payment Service Banks (PSB) in Nigeria and the Opportunities for Banks In light of the 38 million Nigerian adults who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024.

Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp Customers are the lifeblood of every business.

Making Mobile Offline Data in Africa, More Intelligent Africa has a diverse population of 1.2bn people.

Conversions Marketing: Turning your “Prospects” into “Brand Loyalists” The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.

Executing High Performance Marketing Strategies Using Data The concept of Data-Driven Marketing has been touted as the future of Marketing.