Vendors/Founding Gold Sponsor

Treasure Data

Campaign CDP

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.

Vendor Resources

Nestlé Turns Disparate Data into Customer Engagement in Brazil (Treasure Data) Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.

Learn MoreDownload

Hyundai Enhances Customer Experiences with AI, Connected Car Data, and Real-Time Profiles (Treasure Data) Interview with Charles Cassar, vice president of customer experience, innovation and digitalization at Hyundai Motor Europe.

Learn MoreDownload

Meet Treasure Data, The Intelligent Customer Data Platform (Treasure Data) Treasure Data is the independent, intelligent customer data platform built for enterprise scale and fast business impact. We empower marketing and CX teams to orchestrate hyper-personalized experiences, everywhere their customers are.

Learn MoreDownload

Treasure Data Customer Data Platform Data Sheet (Treasure Data) The Treasure Data CDP brings together trust, performance, and AI-first architecture to provide measurable impact at enterprise scale. Read on to learn more.

Learn MoreDownload

Retailer Case Study (Treasure Data) A multi-billion-dollar retailer wanted to unify customer data for personalized engagement. Learn how the Treasure Data CDP created a golden customer record to make this possible.

Learn MoreDownload

CDP RFP Template (Treasure Data) Choosing the right customer data platform means considering several important factors. Treasure Data offers a customizable RFP template with hundreds of questions to ask.

Learn MoreDownload

Demystifying the Data Layer (Treasure Data) Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

Learn MoreDownload

A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data) We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

Learn MoreDownload

Replacing Your CDP (Treasure Data) Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.

Learn MoreDownload

Vendor Blog Posts

The Value of Customer Data: How Much Could It Be Worth? In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.

Learn MoreDownload

How Retailers Can Maintain a Competitive Edge With Customer Data There is a paradigm shift unfolding in retail.

Learn MoreDownload

Building a Privacy-focused Data Strategy How consumers think about online privacy and sharing their data has matured and evolved over the last decade.

Learn MoreDownload

How CPG Brands Can Master the Art of Decision-making With Connected Data Businesses face unpredictability constantly, and much of it out of their control.

Learn MoreDownload

The Benefits of Buying a Customer Data Platform As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.

Learn MoreDownload

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide Marketing leaders are experiencing a glut of customer data.

Learn MoreDownload

New Study Finds Data Key to Unlocking Superior Customer Experience I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.

Learn MoreDownload

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier Do you market B2B products or services?

Learn MoreDownload

5 Ways Marketers Get Better Results with Customer Data Platforms If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?

Learn MoreDownload