Data Security and Privacy Are Now Vital to CX
Data security and privacy aren’t just essential to your data governance strategy.
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4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions
In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 2: Tools and Tips
How could one open up new opportunities for preference-based advertising?
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 1: The What, the Why, and the How
How could one open up new opportunities for preference-based advertising?
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
Everything you need to know about the crumbling third-party cookie
You've probably heard the news by now, the third-party cookie is on the way out.
Defining an insight-led personalization roadmap with mature customer data
Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
Companies' carbon footprints have become an increasingly important issue to customers.
How to let AI-driven CDPs empower marketing decisions instead of overpower
Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.