What Advertisers Can Do After Oracle’s DMP Is Gone
Brands have an opportunity to own their advertising data and processes for paid media.
Blog
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
Mapping the Customer Data Platform Landscape
The Customer Data Platform (CDP) industry is experiencing rapid growth.
Are Composable CDPs Eating the CDP Industry’s Lunch?
There's no denying that Customer Data Platform industry growth has slowed in recent periods.
What is a Customer Data Platform (CDP?)
Customers interact with brands across various touchpoints.
Why data provenance standards are essential for modern marketing success
From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role.
Notes from CDP Institute July 2024 Round Tables
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
How to Build a 360-Degree View of Your Customer
Gaining a deep understanding of customers is critical to every business success and operations.
Six ways Marketing leaders can collaborate with Tech
Technology leaders want a strong Marketing partner.
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications.
The Lakehouse CDP: Data Quality and Governance Without the Silos
Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.
The Third Era of the CDP is Here
To turn customer data into business value, you need data quality and governance.