The Rise of the Cookieless World: Email Marketing to the Rescue By Valeriia Dziubenko, UniOneNovember 28, 2022 The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
The Benefits of Having a CDP For Your Business By Emily Lumbard, Business Show MediaOctober 13, 2022 A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
Disrupting the Future of Marketing in Africa By Osazee Oghide, Uchenna Uzo, and Elo Umeh, TerragonJuly 11, 2022 Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
CDP Best Practices for Better Customer Experiences By Jurgen Desmedt, NGDATAJuly 7, 2022 With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
WhatsApp Marketing: Reach Nigerians Where They Are Most Active By Misan Arenyeka, TerragonJune 27, 2022 Remember Blackberry, ICQ and AOL?
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out By Marge Breya, LeadspaceJune 23, 2022 Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to choose the best solution for your email communication via CDP? By Alex Kachalov, UniOneJune 20, 2022 No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.
Personalized Customer Experience Means Going Beyond the Surface By Eric Wendt, ActionIQJune 16, 2022 What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP By Conner Jones, LexerJune 13, 2022 The future is hard to predict, particularly when it comes to your customers' next purchase.