How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
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3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country?
How to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you're eating out at a new restaurant.
Oracle Unity Customer Data Platform redefines customer intelligence
Let's all repeat it together: The traditional "customer journey" is dead!
3 Ways to Increase Revenue With Your Customer Data Platform
Imagine you're planning a vacation.
Executing High Performance Marketing Strategies Using Data
The concept of Data-Driven Marketing has been touted as the future of Marketing.
How To Improve Customer Experience Through Customer Data
Customers are the heartbeat of every business.
The death of third-party cookies – long live first-party data
What's all the crumble?
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today's digital world has shifted.