CDP Benefits (CDP Best Practices)
Customer Data Platform benefits are many and varied.
Blog
Siloed data and tech are obstructing a unified customer view
Today, few brands would question the need to gain a single view of their customers across all channels and touchpoints.
Announcing RudderStack Data Apps Powered by Snowflake
If you want to create competitive advantage for your business with customer data, you need a solid data foundation.
Customer Data Privacy and Security (CDP Best Practices)
Customer data privacy and security are important uses of a CDP.
Notes from CDP Institute October Roundtables
The CDP Institute organizes monthly online roundtable discussions for all community members.
AI and CDPs (CDP Best Practices)
Artificial intelligence and customer data platforms are increasingly intertwined.
CDPs and Customer Data Unification (CDP Best Practices)
Customer data unification is an important use of the customer data platform.
Believe It or Not, the CDP Industry Is About to Get Less Confusing
Today's news brought an intriguingly complementary pair of announcements.
CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices)
A Customer Data Platform use case can help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."
CDP Institute Roundtables, September 26, 2024
Americas/EMEA Roundtable and APAC Roundtable
Make the Best Use of Your Customer Data Platform (CDP) with GenAI
Fourteen percent of martech leaders are already deploying GenAI.