Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Blog
Master Omnichannel Journey Orchestration, Not Campaign Management
It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions
As we all know, buying signals come in many shapes and from many sources.
4 Strategies for Driving Repeat Customers
No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
Data Privacy in 2022 – What You Need to Know
Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Preparing for Digital Transformation
What is Digital Transformation?
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions
Complete buyer profiles at the account, buying center and contact level are critical.
3 Reasons why Retailers should invest in a CDP to improve enterprise-wide ROI leading to better payoffs
Globally, customer-centricity has become one of the cornerstones of the retail industry transformation.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds
Marketing Technology industry is moving so fast that marketers are struggling keep up.
Build your own walled garden
Did Google just drop a bomb on the internet, or was it a massive smoke screen
3 Ways B2B Brands Can Win in a Cookieless World
Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.