AI and CDPs (CDP Best Practices)
Artificial intelligence and customer data platforms are increasingly intertwined.
Blog
CDPs and Customer Data Unification (CDP Best Practices)
Customer data unification is an important use of the customer data platform.
Believe It or Not, the CDP Industry Is About to Get Less Confusing
Today's news brought an intriguingly complementary pair of announcements.
CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices)
A Customer Data Platform use case can help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."
CDP Institute Roundtables, September 26, 2024
Americas/EMEA Roundtable and APAC Roundtable
Make the Best Use of Your Customer Data Platform (CDP) with GenAI
Fourteen percent of martech leaders are already deploying GenAI.
Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
Building a Generative AI Workflow to Create More Personalized Marketing Content
Personalization and scale have historically been mutually exclusive.
Customer Data Platform Architecture
Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
Composable CDPs vs Packaged CDPs: A Primer
"What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World
The foundations of marketing programs and strategies are shifting.