AI and CDPs (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 23, 2024 Artificial intelligence and customer data platforms are increasingly intertwined.
CDPs and Customer Data Unification (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 16, 2024 Customer data unification is an important use of the customer data platform.
Believe It or Not, the CDP Industry Is About to Get Less Confusing By David Raab, CDP InstituteOctober 15, 2024 Today's news brought an intriguingly complementary pair of announcements.
CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 9, 2024 A Customer Data Platform use case can help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data By Steve Zisk, Redpoint GlobalOctober 7, 2024 The CDP Institute defines a CDP as "packaged software that creates a persistent, unified customer database that is accessible to other systems."
CDP Institute Roundtables, September 26, 2024 By David Raab, CDP InstituteOctober 6, 2024 Americas/EMEA Roundtable and APAC Roundtable
Make the Best Use of Your Customer Data Platform (CDP) with GenAI By Steve Zisk, Redpoint GlobalSeptember 30, 2024 Fourteen percent of martech leaders are already deploying GenAI.
Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes By Ian Clayton, Redpoint GlobalSeptember 18, 2024 There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
Building a Generative AI Workflow to Create More Personalized Marketing Content By Joyce Gordon, AmperitySeptember 16, 2024 Personalization and scale have historically been mutually exclusive.
Customer Data Platform Architecture By David Raab, CDP InstituteSeptember 11, 2024 Descriptions of Customer Data Platform architecture nearly always start with some version of the "butterfly diagram."
Composable CDPs vs Packaged CDPs: A Primer By David Raab, CDP InstituteSeptember 6, 2024 "What is a composable CDP and how does it compare to packaged CDPs?" is a simple pair of questions that rarely gets a simple answer.
From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World By Janet Jaiswal, BlueshiftSeptember 4, 2024 The foundations of marketing programs and strategies are shifting.