Integrating CDPs, AI-driven Customer Analytics, and Loyalty Systems for Ultimate Customer Engagement By Kathleen Holm, TCSOctober 12, 2023 Combining CDPs, customer analytics, and loyalty systems stands out as a transformative strategy.
Why a Digital CDP can drive better media activation By Kate Jacobson, EpsilonOctober 9, 2023 Why is understanding your customers so difficult in today's digital landscape?
Break down data silos with a new audience framework in Adobe Experience Platform and applications By Nina Caruso, Adobe Real-Time CDPOctober 5, 2023 Every business is looking to deliver exceptional customer experience.
Clean room and CDP: What’s the difference and why might you need both? By Kate Jacobson, EpsilonOctober 2, 2023 Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform? By Dave Chinn, LexerSeptember 28, 2023 Customer-centric businesses outperform competitors by a whopping 80%.
Data empowered is the new data-driven By Aparna Gray, LexerSeptember 21, 2023 "Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP By Dave Chinn, LexerSeptember 14, 2023 The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
The Four Horsemen of Data Deprecation and the New Era of Advertising By Sam Malissa, AmperityAugust 28, 2023 There's a sweeping generational shift happening across the paid media and advertising space.
“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events By Josh Wheeler, Reuters EventsAugust 24, 2023 Reuters Events has released a new report on the state of customer experience and service.