Blog - CDP Institute - Page 3

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.

No matter how you orchestrate the customer journey maps, make sure that all-important messages are properly delivered to those who need them.

What does good personalized customer experience (CX) look like?

The future is hard to predict, particularly when it comes to your customers' next purchase.

In light of the 38 million Nigerian adults who remain completely financially excluded, the Central Bank of Nigeria (CBN) set a target of achieving 95% financial inclusion by 2024.

Consumers have spoken: Frictionless customer experience is table stakes for superior CX.

How do you analyze high-volume data to derive and prioritize those most actionable insights?

There's a well known parable about a monkey and a pedestal.

Data security and privacy aren’t just essential to your data governance strategy.

Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.

In the last three blogs we discussed how to get your data together to fuel great buyer profiles.

How could one open up new opportunities for preference-based advertising?