Vendors

CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.  The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

Vendor Resources

Industry Update July 2025 (CDP Institute) What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

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Mini-Course: CDP Implementation Success (CDP Institute) This practical course guides experienced professionals through the essential steps of successfully implementing a Customer Data Platform. You’ll develop comprehensive project plans, master use case prioritization, create robust data strategies, and ensure organizational readiness for deployment success.

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Mini-Course: CDP Vendor Selection (CDP Institute) This practical course guides marketing, technology, and data professionals through a systematic approach to selecting the right Customer Data Platform vendor. You’ll master proven frameworks for identifying qualified vendors, gathering comprehensive information, and making confident selection decisions that align with your business requirements.

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Mini-Course: Identifying CDP Requirements (CDP Institute) This practical course guides marketing, technology, and data professionals through the initial steps of defining CDP system requirements. You’ll learn to analyze business requirements, evaluate system gaps, and make informed decisions about CDP architecture and acquisition strategies that align with your organization’s unique needs and constraints.

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Mini-Course: CDP Project Planning (CDP Institute) This practical course guides you through building effective project teams for Customer Data Platform selection initiatives. You’ll learn to analyze organizational needs, create comprehensive team charters, and design project plans that set your CDP implementation up for success from day one.

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Mini-Course: Building Your CDP Business Case (CDP Institute) This practical course guides experienced marketing and technology professionals through developing compelling business cases for Customer Data Platform investments. You’ll learn to quantify CDP value, analyze solution options, prepare comprehensive financial analyses, and secure C-level approval through targeted stakeholder messaging strategies.

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Mini-Course: Assessing Your CDP Readiness (CDP Institute) This practical course guides you through comprehensive CDP readiness evaluation, from organizational capabilities to technical requirements. You’ll learn proven assessment frameworks and develop actionable plans to ensure your CDP implementation delivers maximum value and avoids common pitfalls.

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Mini-Course: Building Effective CDP Use Cases (CDP Institute) This practical course equips you with the systematic approach needed to develop, evaluate, and prioritize Customer Data Platform use cases that drive real business value. You’ll learn to construct comprehensive application use cases and apply proven selection frameworks to ensure your CDP projects deliver maximum impact.

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Mini-Course: Assessing Your Need for a CDP (CDP Institute) This practical course helps marketing, technology, and data professionals understand customer data platforms and make informed decisions about whether their organization needs one. You’ll learn to evaluate CDP options, understand implementation approaches, and develop a strategic framework for customer data management that aligns with your business goals.

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Vendor Blog Posts

CDP Institute Round Table June 2025 CDP Institute Member Roundtable Notes for June 25, 2025

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CDP Institute Round Tables May 2025 CDP Institute Member Roundtable Notes for May 22, 2025

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CDP Institute Round Tables April 2025 CDP Institute Member Roundtable Notes for April 23, 2025

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CDP Institute Round Tables March 2025 CDP Institute Member Roundtable Notes for March 26 and 28, 2025

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CDP Institute Round Tables February 2025 CDP Institute Member Roundtable Notes for February 26, 2025

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Customer Data Platform Examples of Innovative Use Cases Customer data platform use cases span enterprise functions and industries.

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First Party Data Strategy The topic of first party data strategy is increasingly important to marketers.

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What are customer data management platforms? Have you ever wondered what’s the difference between the various types of systems that store customer data?

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Notes from CDP Institute November Roundtables The CDP Institute organizes monthly online roundtable discussions for all community members.

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