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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
How to make your tech stack work harder for you during BFCM (Ometria)
Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers (Zeotap)
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Redpoint Global CDP Back to Basics series (Redpoint Global)
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Upcoming Webinars/View Full Schedule
The Strategic Power of CDPs and AI for Elevating Customer Experience
Webinar from Tealium.
Mastering Identity Resolution to Assemble Prospect Buying Teams
Webinar from Leadspace.
Upcoming Live Events/View Full Schedule
CDP Strategies for 2025
In-person event from CDP Institute Atlanta and Trustactics. Seats are limited.
CDP Explorer: Forum for innovation in CDP
In-person event from CDP Institute Iberia and Skiller Academy. Seats are limited.
From the Blog
CDP Best Practices for Maximizing Enterprise Value: CDPs and Customer Data Unification
The CDP Institute recently asked industry leaders what best practices they see to maximize value in the enterprise.
Believe It or Not, the CDP Industry Is About to Get Less Confusing
Today’s news brought an intriguingly complementary pair of announcements.
CDP Best Practices for Maximizing Enterprise Value: CDP Use Cases
Customer Data Platform best practices help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a CDP as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”
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