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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
How to make your tech stack work harder for you during BFCM (Ometria)
Black Friday is a crucial event for retailers. Ometria details seven ways marketers can prepare by optimizing their tech stack.
Using Zeotap suppression helped VMO2 to save £1M and bring more new customers (Zeotap)
In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.
Redpoint Global CDP Back to Basics series (Redpoint Global)
In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Upcoming Webinars/View Full Schedule
CDP Fireside Chat: Solving Marketing Challenges with a Customer Data Platform
Webinar from Redpoint Global.
The Strategic Power of CDPs and AI for Elevating Customer Experience
Webinar from Tealium.
Upcoming Live Events/View Full Schedule
CDP World 2024
In-person event from Treasure Data. Registration is free.
Breakfast Briefing: Mastering Customer Data: 7 Strategies to Excellence
In-person event from Relay42. Use link to submit interest.
From the Blog
CDP Best Practices for Maximizing Enterprise Value: CDP Use Cases
Customer Data Platform best practices help users get the most out of their customer data.
A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a CDP as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”
CDP Institute Roundtables, September 26, 2024
Americas/EMEA Roundtable and APAC Roundtable
Make the Best Use of Your Customer Data Platform (CDP) with GenAI
Fourteen percent of martech leaders are already deploying GenAI.
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