NGDATA

Vendors/Gold Sponsor

NGDATA lets you better engage with your customers. Their Intelligent Engagement Platform builds multi-attribute customer data profiles (Customer DNA^TM) and drives truly personalized customer experiences through real-time interaction management.

With capabilities that go beyond your average Customer Data Platform such as in-built analytics, AI-powered decision-making and omnichannel orchestration, NGDATA boosts commercial success for clients by developing a deeper understanding of their customers, increasing customer lifetime value, reducing churn, and lowering cost per conversion. The intuitive UI makes it easy for business users to use the platform while IT and analytics retain oversight and control.

Founded in 2012, NGDATA operates globally.

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CDP Institute

Vendor Resources

NGDATA RealCDP Audit Report (NGDATA) NGDATA meets all RealCDP certification criteria with Intelligent Engagement Platform.

Beyond the Branch: Building Digital Customer Relationships in Banking (NGDATA) Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.

Become Truly Customer-Centric (NGDATA) Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.

Become the Bank of the Future, Today (NGDATA) Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.

Vendor Blog Posts

CDP Best Practices for Better Customer Experiences With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.

Defining an insight-led personalization roadmap with mature customer data Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.

How to let AI-driven CDPs empower marketing decisions instead of overpower Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!

How to deliver compelling messages for better customer engagement As credit card transactions are falling, banks are fighting to remain relevant to their customers.

Why brands can’t afford to not prioritize CX initiatives 92% would leave after just a few negative experiences with brands.

How relevant is omnichannel really? It’s about cutting the price, not the precision We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.

Offer customers more personalized experiences whilst delivering the benefits of digital transformation In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.

How to drive real customer value through a mature data strategy Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.

What it takes for CDPs to go from being a system of record to a system of intelligence The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.