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Campaign CDP

NGDATA lets you better engage with your customers. Their Intelligent Engagement Platform builds multi-attribute customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management.

With capabilities that go beyond your average Customer Data Platform such as in-built analytics, AI-powered decision-making and omnichannel orchestration, NGDATA boosts commercial success for clients by developing a deeper understanding of their customers, increasing customer lifetime value, reducing churn, and lowering cost per conversion. The intuitive UI makes it easy for business users to use the platform while IT and analytics retain oversight and control.

Founded in 2012, NGDATA operates globally.

Vendor Resources

NGDATA RealCDP Audit Report (NGDATA) To more effectively ingest, store, manage, and distribute data, NGDATA segments data into two types.

Banking: Open to Changing Customer Needs (NGDATA) What factors are most important to customers when it comes to banking? This survey from NGDATA has the answers.

Real-time Done Right: From Customer Insights to Customer Engagement (NGDATA) Today’s customers expect immediate reactions across every channel. The CDPI and NGDATA explain how companies can meet this expectation.

Core Banking Modernization with a CDP: The Key to Richer Customer Experiences (NGDATA) Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

How Belfius Became the #1 Mobile Bank in Belgium (NGDATA) Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.

NGDATA’s Intelligent Engagement Platform: the CDP driving engagement (NGDATA) See how an Intelligent Engagement Platform can help you engage better with your customers and build more successful relationships.

How to Build Digital Customer Relationships in Banking (NGDATA) Doug Gross, CEO at NGDATA, throws light on how banks can build valuable, relevant relationships with the customer by means of real-time, personalized interactions.

Gaining Value from a Customer Data Platform (NGDATA) Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.

US Fortune 50 Retail Bank Case Study (NGDATA) A US Fortune 50 bank had various source systems, including credit and debit card transactions. Learn how NGDATA’s Intelligent Engagement Platform gave them recommendations in real time.

Vendor Blog Posts

CDP Best Practices for Better Customer Experiences With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.

Defining an insight-led personalization roadmap with mature customer data Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.

How to let AI-driven CDPs empower marketing decisions instead of overpower Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!

How to deliver compelling messages for better customer engagement As credit card transactions are falling, banks are fighting to remain relevant to their customers.

Why brands can’t afford to not prioritize CX initiatives 92% would leave after just a few negative experiences with brands.

How relevant is omnichannel really? It’s about cutting the price, not the precision We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.

Offer customers more personalized experiences whilst delivering the benefits of digital transformation In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.

How to drive real customer value through a mature data strategy Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.

What it takes for CDPs to go from being a system of record to a system of intelligence The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.