Vendors/Partner

RudderStack

Service Provider

RudderStack, the Warehouse Native CDP, is the only customer data platform built from the ground up for data teams. We help companies turn customer data into competitive advantage. With RudderStack, data teams can eliminate expensive data wrangling to focus on work that drives revenue.

RudderStack collects behavioral data across the entire customer journey, unifies it in the data warehouse with other customer data to produce complete customer profiles, and makes a customer 360 available for downstream activation in real-time. Its flexible architecture provides ultimate optionality, allowing companies to get more from their existing warehouse investment and eliminating lock-in so teams can scale with agility.

Vendor Resources

The Identity Resolution Playbook (RudderStack) Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.

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Wyze Case Study (RudderStack) A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.

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The Data Maturity Guide (RudderStack) The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

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Joybird Case Study (RudderStack) An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.

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Vendor Blog Posts

Building the Data Foundation for AI Long before Generative AI entered the public consciousness, marketers created personalized experiences using Machine Learning.

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Unresolved Identities: The Silent Data Project Killer If you work with data, you know consolidating fragmented data into cohesive, actionable information is a pervasive challenge.

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How We Built RudderStack’s Real-Time Personalization Engine As more companies fine-tune the customer journey, personalization has emerged as a crucial initiative.

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Announcing RudderStack Data Apps Powered by Snowflake If you want to create competitive advantage for your business with customer data, you need a solid data foundation.

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Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.

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Why it’s hard to build a 360-degree view of your customer One of the primary goals for every business using data is to build a comprehensive understanding of their customers.

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It’s Time for the Headless CDP Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.

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The Future of Customer Data Platforms: Unbundling the Right Way To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.

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The Future of Customer Data Platforms: To Bundle or Not to Bundle? Bundling vs. unbundling set the data world ablaze in February.

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