Vendors/Gold Sponsor

Blueshift

Campaign CDP

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement.

Features:

  • Omnichannel Orchestration: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across channels.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data — historic, real-time, and predicted — collected from every interaction.
  • Predictive Intelligence: Scale 1:1 experiences with customizable AI that adapts to users by making sense of first-party data and real-time behavior and optimizing who to target, with what content, on which channel, and at what time.
  • Audience Segmentation: Build rich, precise customer segments within minutes based on any attribute or behavior through an intuitive, advanced segmentation engine.
  • 1:1 Personalization: Dynamically personalize product, content, and offers for each customer interaction in real-time based on current context and deep customer understanding.

Vendor Resources

Blueshift Platform Tour (Blueshift) A quick overview of Blueshift’s core platform capabilities.

CarParts Case Study (Blueshift) An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

James Allen Case Study (Blueshift) A leading online jewelry retailer needed to determine what drove customer actions. Learn how the Blueshift CDP enabled dynamic CX and agility.

Intro to Blueshift (Blueshift) Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.

Smart Guide to AI Marketing (Blueshift) Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.

Smart Guide to Product Recommendations: Retail & Ecommerce (Blueshift) Advances in AI recommendation systems allow marketing teams to create frictionless omnichannel experiences. Blueshift details how this benefits the retail and ecommerce sectors.

Forrester TEI Report (Blueshift) Blueshift provides significant benefits through its CDP. Learn more in this Total Economic Impact report.

CDP RFP Template (Blueshift) A CDP can have many capabilities. Blueshift helps you determine which ones you need.

Tradera Case Study (Blueshift) Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.