Campaign CDP

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement.


  • Omnichannel Orchestration: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across channels.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data — historic, real-time, and predicted — collected from every interaction.
  • Predictive Intelligence: Scale 1:1 experiences with customizable AI that adapts to users by making sense of first-party data and real-time behavior and optimizing who to target, with what content, on which channel, and at what time.
  • Audience Segmentation: Build rich, precise customer segments within minutes based on any attribute or behavior through an intuitive, advanced segmentation engine.
  • 1:1 Personalization: Dynamically personalize product, content, and offers for each customer interaction in real-time based on current context and deep customer understanding.

Vendor Resources

Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data (Blueshift) Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.

Demo Series: Mobilize Your Customer Data with Snowflake and Blueshift (Blueshift) Ready to tap into and fully unlock the power of your Snowflake data for customer engagement? Blueshift has the answer. And you don’t need IT to do it.

Rocking Retail with AI: 3 Steps that Set the Stage for Long-Lasting Customer Relationships (Blueshift) Explore how Sweetwater, the leading online music retailer, leverages AI to deliver personalized, one-to-one engagements that foster lifelong customer relationships.

Expert Perspective: Deep Dive into CDPs (Blueshift) David Raab, Founder of the CDP Institute, and Vijay Chittoor, Co-Founder and CEO of Blueshift, answer some of the most important questions about CDPs.

Blueshift RealCDP Audit Report (Blueshift) Blueshift's SmartHub CDP supports B2C companies with a cloud-based (AWS) SaaS platform that is smart, robust and easy-to-use (no code).

Benchmark Report 2023: Cross-Channel Marketing (Blueshift) Customers expect dynamic engagement from brands across multiple different channels. This Blueshift analysis of messages sent by its users explores the most effective means of doing so.

CarParts Case Study (Blueshift) An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

Smart Guide to AI Marketing (Blueshift) Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.

Tradera Case Study (Blueshift) Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.

Vendor Blog Posts

From Customer Data to ROI: How AI Unlocks Cross-Channel Success Data and AI are today's power couple.

Achieving True Cross-Channel Personalization: “Live” & “Push” Channels Customer Data Platforms are the key to achieving Cross-Channel Personalization and Orchestration.