Vendors/Sponsor

Blueshift

Campaign CDP

Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement.

Features:

  • Omnichannel Orchestration: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across channels.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data — historic, real-time, and predicted — collected from every interaction.
  • Predictive Intelligence: Scale 1:1 experiences with customizable AI that adapts to users by making sense of first-party data and real-time behavior and optimizing who to target, with what content, on which channel, and at what time.
  • Audience Segmentation: Build rich, precise customer segments within minutes based on any attribute or behavior through an intuitive, advanced segmentation engine.
  • 1:1 Personalization: Dynamically personalize product, content, and offers for each customer interaction in real-time based on current context and deep customer understanding.

Vendor Resources

From Data to Action: How AI is Shaping the Future of Customer Interaction (Blueshift) AI is now considered crucial for many companies. The CDP Institute and Blueshift explore how a CDP can work with AI to support CX.

Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement (Blueshift) Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.

Driving Engagement with Dynamic Personalization and AI (Blueshift) Learn how to optimize customer engagement with a CDP that works with artificial intelligence.

Driving Growth Through Next-Gen Marketing Technology (Blueshift) A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.

Smart Guide to Data Activation (Blueshift) Marketers are struggling to use customer data across channels, resulting in missed revenue opportunities. Blueshift explores how to use data activation to deliver repeatable growth.

Smart Guide to Cross-Channel Campaigns (Blueshift) Customers expect personalization and get frustrated when brands fail to deliver it. Blueshift details how to nail the ideal message across every channel.

Choosing the Right CDP: The Essential 10-Step Checklist (Blueshift) Selecting the best customer data platform for your company can be daunting. This guide from Blueshift explains key factors to consider when making your decision.

Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise (Blueshift) This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.

Blueshift: Smarter Cross-Channel Marketing, Powered by Unified Data (Blueshift) Data is crucial to achieving desired marketing results. Learn how the Blueshift CDP uses unified data and AI to power effective marketing across channels.

Vendor Blog Posts

From Chaos to Control: Transforming Retail Marketing with Data in a Disrupted World The foundations of marketing programs and strategies are shifting.

From Customer Data to ROI: How AI Unlocks Cross-Channel Success Data and AI are today's power couple.

Achieving True Cross-Channel Personalization: “Live” & “Push” Channels Customer Data Platforms are the key to achieving Cross-Channel Personalization and Orchestration.