Vendors/Founding Gold Sponsor

BlueConic

Campaign CDP

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persisten, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Vendor Resources

Beyond the Cookie: Personalization for 2022 (BlueConic) BlueConic discusses how companies can get beyond the cookie and to the heart of what personalization means today.

Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy (BlueConic) BlueConic and The Philadelphia Inquirer talk about reengineering the publishing industry for a sustainable future.

How VF Corp Made the Single Customer View a Reality (BlueConic) Learn how VF Corp. and its iconic family of lifestyle brands turned consumer data into a competitive advantage.

The Third-Party Data Deprecation Playbook (BlueConic) BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.

Dennis Publishing Case Study (BlueConic) Learn how Dennis Publishing is using the consented first-party data captured in BlueConic to understand its audiences and drive growth across the business.

Telia Company Case Study (BlueConic) Discover how Telia Company used BlueConic to democratize analytics and data science, ultimately driving revenue through intelligent customer lifecycle marketing.

BlueConic RealCDP Audit Certificate (BlueConic) BlueConic is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Belgian Cycling Factory Case Study (BlueConic) Belgium’s largest cycling company wanted to deliver the right marketing messages to the right customer. Learn how BlueConic helped make it possible.

Improving Marketing’s Operational Efficiency with Modern Tech (BlueConic) Today’s marketing leaders aspire to build the perfect martech stack. BlueConic describes how to create operational efficiency with the right tools.

Vendor Blog Posts

But, Do I Need Both? The CDP vs. DMP Discussion Continues: A Choose Your Own Adventure Story Without question, our best-read content is about the differences between CDPs and DMPs.