Vendors/Founding Sponsor

BlueConic

Campaign CDP

BlueConic is the leading pure-play customer data platform that liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Vendor Resources

BlueConic RealCDP Audit Certificate (BlueConic) BlueConic is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

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Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained (BlueConic) In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.

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Simply Business Case Study (BlueConic) One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.

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The Paradox of Personalization: Balancing Consumer Expectations with Privacy Concerns (BlueConic) Even though consumers want personalized experiences, they despise companies knowing so much about them. BlueConic details how to find a happy medium.

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10 Things Your CDP Vendor May Not Be Telling You (BlueConic) Companies across industries are choosing a CDP to improve customer relationships by using data efficiently. BlueConic provides questions to ask to help choose the right CDP for your needs.

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The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business (BlueConic) Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

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Comoto Revs Up Omnichannel Marketing Efforts Across Their Family of Brands (BlueConic) See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

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BlueConic Platform Overview (BlueConic) Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.

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Data Clean Rooms: The Key to Marketing Measurement in the Privacy-First Era (BlueConic) BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

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Vendor Blog Posts

But, Do I Need Both? The CDP vs. DMP Discussion Continues: A Choose Your Own Adventure Story Without question, our best-read content is about the differences between CDPs and DMPs.

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