Vendors/Founding Gold Sponsor

BlueConic

Campaign CDP

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persisten, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Vendor Resources

BlueConic RealCDP Audit Certificate (BlueConic) BlueConic is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Evolving from Personalization to Individualized Marketing (BlueConic) Franklin Sports and America’s Test Kitchen join BlueConic to talk about the ins and outs of getting a CDP up and running, including their specific goals when implementing a CDP and the results they saw.

Behind the Digital Transformation of Bob’s Discount Furniture (BlueConic) Bob’s Discount Furniture explains how BlueConic fit into a larger vision of their digital transformation and explains what it takes to put customers at the center of the enterprise.

TotalRetail Tech Video Interview: CDPs for Retail (BlueConic) BlueConic’s SVP of Strategy explains why retailers need a CDP.

Belgian Cycling Factory Case Study (BlueConic) Belgium’s largest cycling company wanted to deliver the right marketing messages to the right customer. Learn how BlueConic helped make it possible.

Improving Marketing’s Operational Efficiency with Modern Tech (BlueConic) Today’s marketing leaders aspire to build the perfect martech stack. BlueConic describes how to create operational efficiency with the right tools.

What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained (BlueConic) It’s not easy to navigate the modern martech landscape. BlueConic explains the role and capabilities of a CDP in this landscape.

Marketing Cloud Suite vs. Best-of-Breed Approach (BlueConic) Many people are finding themselves disappointed with their marketing cloud suites. BlueConic explains how best-of-breed stacks centered around a CDP work better.

Goba Sports Group Case Study (BlueConic) A global, multi-brand retailer wanted to liberate its data. Learn how BlueConic improved marketing KPIs and efficiency.