Vendors

CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.  The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

Vendor Resources

Industry Update July 2024 (CDP Institute) What’s new in the CDP industry? This report from the CDPI shares the latest trends.

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Service Provider Capabilities Report (CDP Institute) Looking for the right service provider to support your CDP project? This CDP Institute report lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.

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Composable vs Packaged CDP Worksheets (CDP Institute) Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

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Introduction to Composable CDP (CDP Institute) Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

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Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute) Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

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Online Course: Evaluating Vendor Capabilities and Reducing Program Risk (CDP Institute) In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

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CDP Institute 2023 Member Survey: Success in an Era of Limits (CDP Institute) What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.

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CDP Industry Profile: Learnings from the RealCDP Audit Survey (CDP Institute) The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.

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Online Course: Build, Buy, or Compose (CDP Institute) In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.

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Vendor Blog Posts

Customer Data Platform Market Predictions for 2025 The customer data platform market is likely to change in the coming year.

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CDP Benefits (CDP Best Practices) Customer Data Platform benefits are many and varied.

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Customer Data Privacy and Security (CDP Best Practices) Customer data privacy and security are important uses of a CDP.

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Notes from CDP Institute October Roundtables The CDP Institute organizes monthly online roundtable discussions for all community members.

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AI and CDPs (CDP Best Practices) Artificial intelligence and customer data platforms are increasingly intertwined.

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CDPs and Customer Data Unification (CDP Best Practices) Customer data unification is an important use of the customer data platform.

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Believe It or Not, the CDP Industry Is About to Get Less Confusing Today's news brought an intriguingly complementary pair of announcements.

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CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices) A Customer Data Platform use case can help users get the most out of their customer data.

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CDP Institute Roundtables, September 26, 2024 Americas/EMEA Roundtable and APAC Roundtable

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