CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.  The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

Vendor Resources

Composable vs Packaged CDP Worksheets (CDP Institute) Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

Introduction to Composable CDP (CDP Institute) Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

Industry Update January 2024 (CDP Institute) What’s new in the CDP industry? This report from the CDPI shares the latest trends.

Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute) Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

Online Course: Evaluating Vendor Capabilities and Reducing Program Risk (CDP Institute) In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

CDP Institute 2023 Member Survey: Success in an Era of Limits (CDP Institute) What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.

CDP Industry Profile: Learnings from the RealCDP Audit Survey (CDP Institute) The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.

Online Course: Build, Buy, or Compose (CDP Institute) In this free online course sponsored by Lytics, mParticle, and the CDP Institute, learn how to pick the best approach to delivering a CDP at your company.

Vendor Privacy Survey Report (CDP Institute) Can a CDP replace your Consent Management Platform?  The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.

Vendor Blog Posts

AI, Big Data and kids: The potential and threat posed by biometrics Artificial intelligence is increasingly part of sales, marketing, customer service and production.

Getting Your House in Order: Privacy Tips for You at Home and at Work Pull up a sofa.

The Fifth P: Privacy Lands Squarely in the Marketing Mix Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations.

Customer anonymity can’t be guaranteed, but differential privacy can help change the game The relationship between companies and consumers is increasingly complex, with concern about privacy growing among consumers.

Getting ahead of privacy legislation is crucial for data-driven companies The alphabet soup that began with GDPR is about to get thicker with CCPA in California (Jan 1 2020), LGPD in Brazil (early 2020) and forthcoming legislation in India and across APAC.

Kids, Data and Privacy: If Your Company’s Not Worried, It Probably Should Be Got data? Ask any company and you'll get an affirmative.

What CDPs Must Do in APAC — the World’s Fastest Growing Tech Region The Asia-Pacific region is the world's fast-growing economy.

An early look at CDPs in the APAC market Demand for customer data platforms has grown internationally in the last two years, particularly in Europe and the UK, so this seemed like a good time to look at the APAC market.

CDP Industry Confusion Doesn’t Invalidate CDP Industry

CDP Industry Confusion Doesn’t Invalidate CDP Industry Technology analysts comment on the CDP industry all the time.