CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.  The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

Vendor Resources

CDPI Round Table Europe/US April 2025 (CDP Institute) Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

CDPI Round Table APAC April 2025 (CDP Institute) Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium

CDPI Round Table APAC March 2025 (CDP Institute) Guest: Subra Krishnan, Co-Founder and Chief Executive Officer, Lemnisk

CDPI Round Table Europe/US March 2025 (CDP Institute) Guest: Vince Jeffs, Senior Director Product Strategy, Pegasystems

CDPI Round Table Europe/US February 2025 (CDP Institute) Guest: Julian Berry, Founder, UniFida

CDPI Round Table APAC February 2025 (CDP Institute) Guest: Sriram Sitaraman, Director of Technology, Material+

Industry Update January 2025 (CDP Institute) What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

CDP Institute 2024 Member Survey: Building on Success (CDP Institute) What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.

Service Provider Capabilities Report (CDP Institute) Looking for the right service provider to support your CDP project? This CDP Institute report lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.

Vendor Blog Posts

CDP Institute Round Tables April 2025 CDP Institute Member Roundtable Notes for April 23, 2025

CDP Institute Round Tables March 2025 CDP Institute Member Roundtable Notes for March 26 and 28, 2025

CDP Institute Round Tables February 2025 CDP Institute Member Roundtable Notes for February 26, 2025

Customer Data Platform Examples of Innovative Use Cases Customer data platform use cases span enterprise functions and industries.

First Party Data Strategy The topic of first party data strategy is increasingly important to marketers.

What are customer data management platforms? Have you ever wondered what’s the difference between the various types of systems that store customer data?

Notes from CDP Institute November Roundtables The CDP Institute organizes monthly online roundtable discussions for all community members.

Customer Data Platform Market Predictions for 2025 The customer data platform market is likely to change in the coming year.

CDP Benefits (CDP Best Practices) Customer Data Platform benefits are many and varied.