Vendors/Sponsor

FirstHive

Campaign CDP

FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions such as Social, Web, Mobile and Landing Pages. It also includes transaction systems such as ERP, CRM and Customer Care. It is the world’s first CDP to use Machine Learning for building Unified Customer Identities and layer these Unified Identities with actionable recommendations to deliver a disproportionate jump in Marketing ROI. Our key customers include some of the world’s leading Banking, Financial Services, FMCG/CPG and Manufacturing companies. FirstHive is privacy by design, GDPR/PDPA/CCPA compliant product. In the first New Data Wave published by Forrester in early 2019, FirstHive was featured among the top 5 CDPs globally on current product readiness.

Vendor Resources

FirstHive RealCDP Audit Report (FirstHive) FirstHive CDP supports B2C and B2B companies with a SaaS CDP platform that can be either cloud-based or on-premise.

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Credit Company Case Study (FirstHive) A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

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Insurance Company Case Study (FirstHive) An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.

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Insurance Case Study (FirstHive) A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

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Why are more and more brands looking for a CDP? (FirstHive) Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.

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The secret sauce of putting your policy renewals on auto-pilot (FirstHive) Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.

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The business case behind a Customer Data Platform (CDP) (FirstHive) Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

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Artificial Intelligence in Customer Data Platforms (FirstHive) Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.

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Vendor Blog Posts

Unmasking differences between a Marketing Automation tool and a Customer Data Platform Customer Data Platforms are the new shiny toys in town.

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CDPs come to the rescue of marketers to deal with CCPA #Ownyourdata campaign created ripples across the world.

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Use of Predictive Recommendation Models by CDPs To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.

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How will enterprises drive effective engagement during these times of cookie extinction? Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.

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Marketing Challenges of an Enterprise and Role of CDP "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."

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Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect While attending a recent technology conference, I knew almost everyone except for a few new attendees.

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