Vendors/Sponsor

FirstHive

Campaign CDP

FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions such as Social, Web, Mobile and Landing Pages. It also includes transaction systems such as ERP, CRM and Customer Care. It is the world’s first CDP to use Machine Learning for building Unified Customer Identities and layer these Unified Identities with actionable recommendations to deliver a disproportionate jump in Marketing ROI. Our key customers include some of the world’s leading Banking, Financial Services, FMCG/CPG and Manufacturing companies. FirstHive is privacy by design, GDPR/PDPA/CCPA compliant product. In the first New Data Wave published by Forrester in early 2019, FirstHive was featured among the top 5 CDPs globally on current product readiness.

Vendor Resources

The ‘Phygital’ way of Retail Marketing (FirstHive) Retail continues to face multiple challenges related to ecommerce. FirstHive shows how to tackle these challenges.

Is it CDP or Data Lake, or both? (FirstHive) Data lakes are great for data scientists, but not for marketing teams. FirstHive explains why a CDP is a valuable addition to the martech stack.

The business case behind a Customer Data Platform (CDP) (FirstHive) Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

FirstHive RealCDP Audit Report (FirstHive) FirstHiveCDP supports B2C and B2B companies with a SaaS CDP platform that can be either cloud-based or on-premise.

Artificial Intelligence in Customer Data Platforms (FirstHive) Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.

Vendor Blog Posts

Unmasking differences between a Marketing Automation tool and a Customer Data Platform Customer Data Platforms are the new shiny toys in town.

CDPs come to the rescue of marketers to deal with CCPA #Ownyourdata campaign created ripples across the world.

Use of Predictive Recommendation Models by CDPs To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.

How will enterprises drive effective engagement during these times of cookie extinction? Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.

Marketing Challenges of an Enterprise and Role of CDP "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."

Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect While attending a recent technology conference, I knew almost everyone except for a few new attendees.