Analytics CDP

Informatica® is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Informatica has helped more than 9,000 customers over 25 years unleash the power of data. As the world’s leader in Enterprise Cloud Data Management, we recognize a generational market disruption in data is underway. We are entering Data 3.0, where data powers digital transformation, and we’re prepared to help you intelligently lead—in any sector, category, or niche. We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Vendor Resources

Intelligent Data Privacy (Informatica) With more data privacy regulations coming into effect, organizations need to avoid data loss and misuse. Informatica explains the best ways of doing so.

CDP Beyond Marketing (Informatica) Today’s customers expect personalized and consistent experiences. The CDPI and Informatica explain how a CDP can help in more ways than one.

A CDO’s Guide to Customer Intelligence (Informatica) The role of the CDO has evolved quickly in the last decade. Informatica explains how CDOs can share the value of modern management solutions.

Turn GDPR Into an Opportunity (Informatica) At first glance, GDPR may seem too disruptive to be a good thing. Informatica explains the opportunities it actually creates for positive transformation.

Vendor Blog Posts

Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.

Next Best Action Needs Next Best Data The investment in analytics has accelerated.