Informatica Offers Free Data Integration Service

Informatica has launched a pair of free and pay-as-you-go data integration services aimed at companies that want to bring “power of data to the masses.” This makes them an interesting new passenger on the product-led-growth bandwagon, as well as positioning them to take advantage of self-service access to cloud data stores. So many buzzwords, so little time!

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South African car subscription service Planet42 raises $100M equity, debt

March 2, 2023

Planet42, a South Africa-based car subscription company that buys used cars from dealerships and rents to customers via a subscription model, has raised $100 million in equity and debt from a wide range of investors. According to the company, the new financing, comprised of equity, credit facility and debt, will rapidly scale its business and provide a million cars globally to people excluded from traditional car financing.

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Google AI Creates Search Ad Content

March 1, 2023

“Artificial intelligence” – perhaps you’ve heard of it? It’s no longer news when a company offers an AI-based product, but automatically creating advertising assets still is worth a whisper. Google has opened a public beta test for its tool to do that for search ads, based on materials the AI finds on the client’s landing page, website, existing advertisements and ad group keywords. Remember: good artists borrow, great artists steal.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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