Vendors/Founding Gold Sponsor

Treasure Data

Campaign CDP

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.

Vendor Resources

Treasure Data Customer Data Platform Datasheet (Treasure Data) Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.

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Demystifying the Data Layer (Treasure Data) Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

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A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data) We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.

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Trust & Security: A CIO/CISO’s Take on CDP (Treasure Data) Explore the intersection of trust, security, and consumer data with Aysha Khan, Treasure Data’s CIO/CISO.

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Treasure Data CDP, Explained (Treasure Data) Discover what makes Treasure Data CDP the only customer data platform you’ll ever need.

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Replacing Your CDP (Treasure Data) Changing to a new customer data platform can be difficult for marketers. The CDP Institute and Treasure Data explain how to identify your company’s needs to make the best decision.

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Data Privacy, Security, and the Importance of Trust (Treasure Data) Brands need to respect consumer data privacy while delivering personalized CX. Treasure Data describes the role of data security in building trust.

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Putting privacy first: A global approach to data governance (Treasure Data) Maintaining customer privacy can be very complicated for organizations. Treasure Data details how to approach data governance on a global scale.

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Honda India Case Study (Treasure Data) Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

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Vendor Blog Posts

The Value of Customer Data: How Much Could It Be Worth? In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.

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How Retailers Can Maintain a Competitive Edge With Customer Data There is a paradigm shift unfolding in retail.

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Building a Privacy-focused Data Strategy How consumers think about online privacy and sharing their data has matured and evolved over the last decade.

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How CPG Brands Can Master the Art of Decision-making With Connected Data Businesses face unpredictability constantly, and much of it out of their control.

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The Benefits of Buying a Customer Data Platform As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.

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Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide Marketing leaders are experiencing a glut of customer data.

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New Study Finds Data Key to Unlocking Superior Customer Experience I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.

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B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier Do you market B2B products or services?

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5 Ways Marketers Get Better Results with Customer Data Platforms If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?

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