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Treasure Data

Campaign CDP

Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement ecosystems to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each one is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in complex environments. To learn more, visit www.treasuredata.com.

Vendor Resources

Managing Data for AI: Role of the CDP (Treasure Data) The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

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Privacy to Market: Regional privacy – United States (Treasure Data) Presented by James Riseman, Director of Product Marketing, Treasure Data

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Privacy to Market: Regional privacy – United States (Treasure Data) Presented by James Riseman, Director of Product Marketing, Treasure Data

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The State of Customer Journey Management (Treasure Data) Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

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Customer Data Platform Industry in EMEA January 2022 (Treasure Data) The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

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Customer Data Platform Industry in APAC January 2022 (Treasure Data) Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

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Enterprise Customer Data Platforms for Dummies (Treasure Data) An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.

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CDP Beyond Marketing: Unifying Data Across the Organization (Treasure Data) Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

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Where CDP Fits In Your Tech Stack (Treasure Data) Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

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Vendor Blog Posts

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide Marketing leaders are experiencing a glut of customer data.

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New Study Finds Data Key to Unlocking Superior Customer Experience I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.

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B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier Do you market B2B products or services?

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5 Ways Marketers Get Better Results with Customer Data Platforms If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?

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The Omniscience Option: Next-best-action Recommendations that Work What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?

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5 Types of Ad Tech Marketers Need to Know Digital advertising has reached new heights of complexity.

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Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.

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Sometimes, Bad Customer Data Is Worse than None To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.

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CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?

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