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Treasure Data

Campaign CDP

Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement ecosystems to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each one is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in complex environments. To learn more, visit

Vendor Resources

Building Trust Beyond Compliance (Treasure Data) The process of privacy compliance can be very complicated. Treasure Data explains how a CDP can streamline it.

Embrace the Possibilities: CDP Use Cases to Drive Efficiency, Profitability and Growth (Treasure Data) Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.

Composable or Integrated CDP? Making the Right Choice for Your Business (Treasure Data) It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Managing Data for AI: Role of the CDP (Treasure Data) The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Privacy to Market: Regional privacy – United States (Treasure Data) Presented by James Riseman, Director of Product Marketing, Treasure Data

Privacy to Market: Regional privacy – United States (Treasure Data) Presented by James Riseman, Director of Product Marketing, Treasure Data

The State of Customer Journey Management (Treasure Data) Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Customer Data Platform Industry in EMEA January 2022 (Treasure Data) The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

Customer Data Platform Industry in APAC January 2022 (Treasure Data) Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

Vendor Blog Posts

The Value of Customer Data: How Much Could It Be Worth? In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.

How Retailers Can Maintain a Competitive Edge With Customer Data There is a paradigm shift unfolding in retail.

Building a Privacy-focused Data Strategy How consumers think about online privacy and sharing their data has matured and evolved over the last decade.

How CPG Brands Can Master the Art of Decision-making With Connected Data Businesses face unpredictability constantly, and much of it out of their control.

The Benefits of Buying a Customer Data Platform As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide Marketing leaders are experiencing a glut of customer data.

New Study Finds Data Key to Unlocking Superior Customer Experience I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.

B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier Do you market B2B products or services?

5 Ways Marketers Get Better Results with Customer Data Platforms If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?