Vendors/Founding Gold Sponsor

Treasure Data

Campaign CDP

Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement ecosystems to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each one is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic and infinitely scalable, Treasure Data provides fast time to value even in complex environments. To learn more, visit www.treasuredata.com.

Vendor Resources

Where CDP Fits In Your Tech Stack (Treasure Data) Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

The Best Martech Stack: How to Achieve, Optimize, and Future-proof It (Treasure Data) Businesses need martech tools that work well with each other and can scale in the face of future challenges. Treasure Data explains why a CDP is an essential part of any martech stack.

Advertiser Perceptions: Preparing for a Future Without Third-Party Cookies & IDFA (Treasure Data) Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.

CDP for Enterprise (Treasure Data) Watch this video to see how Treasure can help you unlock the power of customer data and deliver stellar brand experiences at scale.

CDP Deployment Lessons from the Field (Treasure Data) Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

CDP for Global Enterprises (Treasure Data) This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Consumer Engagement with a CDP (Treasure Data) Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

2021 Complete Guide to CDPs (Treasure Data) A CDP can help you create great CX and targeted advertising. Treasure Data explains what else this product can do.

A Complete CDP RFP Guide (Treasure Data) It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.