Vendors/Founding Gold Sponsor

ActionIQ

Campaign CDP

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset.

As an Enterprise CDP, ActionIQ helps Fortune 500 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. They are VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI.

Vendor Resources

Change Management Best Practices (ActionIQ) What does your organization need to consider when implementing a CDP? ActionIQ explains.

The Complete CDP Evaluation Guide (ActionIQ) Your CDP should be a smart hub that empowers your marketing team to take action on all of your customer data. ActionIQ helps you find the right solution.

Vendor Blog Posts

Data Security and Privacy Are Now Vital to CX Data security and privacy aren’t just essential to your data governance strategy.

Brands Must Recognize the Customer Experience Gap to Close it How big is the customer experience gap?

Master Omnichannel Journey Orchestration, Not Campaign Management It's time to focus on omnichannel journey orchestration instead of campaign management.

How Enterprise Brands Can Simplify the CDP Market Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.

3 Ways B2B Brands Can Win in a Cookieless World Even before we got closer to a cookieless world, marketers and salespeople agreed: Personalization is crucial to B2B success.

How to Improve Customer Data Security & Privacy for a Cookieless World With the impending loss of third-party cookies, the importance of customer data security and privacy is growing.

How to Combat the Death of Third-Party Cookies With First-Party Data Strategy First-party data strategy has gone from nice to have to necessity in record time thanks to the death of third-party cookies.

3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.

How Albertsons Improved CX With CDP-Powered Personalization COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.