Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.
Newsletter creation and distribution platform Beehiiv has raised $33 million in its Series B funding round. Unusually, the platform does not take a portion of newsletter subscription revenue but offers paid plans for newsletters with more than 2,500 subscribers. It also allows newsletter owners to monetize via the Beehiiv ad network.
Merkle advances its stake in customer experience management by partnering with data platform Celebrus to launch CXM Signals. The solution will use Celebrus’ data capture methodology to develop improved, first-party data-based customer profiles and therefore audience segments. The aim is to promote better experience management to support existing relationships and boost loyalty.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.