ActionIQ has released a new Profile API that enables real-time access to external data, allowing the CDP to use data stored elsewhere without first importing it. This sort of hybrid approach – storing some data in the CDP and reading other data from external systems as needed – is still rare but we’re seeing more of it.
Sales enablement vendor Seismic also has data on its mind. Their survey of sales professionals found that enablement tech can save an average of 13 hours per week, mostly by reducing the time spent trying to find relevant information. Half the respondents (51%) are considering leaving their current job because the company doesn’t give them the tools they need for success.
Customer experience platform Qualitrics is running its annual conference right now, which is the occasion of much merriment and many announcements. Two relevant to you, Dear Reader, are a new integration with Merkle’s Merkury identity resolution service and another to exchange data with Twilio Segment. So much fun!
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.