CDP and real-time customer experience platform ActionIQ has announced a new suite of AI and genAI tools under the CXAI umbrella. The first two to be available are CXAI Content and CXAI Data. CXAI Content, through a partnership with Typeface, will introduce genAI content creation to the CDP workflow. CXAI Data will allow business users to create audiences using text prompts and also provide next-best-action recommendations.
Almost nine in ten consumers say that up to half the digital content they receive from brands is not relevant to them, according to a Treasure Data survey of 6,000 subjects. Over 40% see no value in loyalty as they believe new customers get the best deals and almost 50% would prefer to withhold their data and be anonymous to brands. Humanize the data journey, is the message, and treat customers as partners not products.
Looking every day as much like a technology company as an agency holding company, Publicis Groupe has unveiled its strategy for layering AI across its existing capabilities under the name CoreAI. Publicis expects to invest 100 million Euros this year alone on CoreAI, which will unify data across 2.3 billion profiles and trillions of data points. Among the initiatives CoreAI will support are strategic business insights, media planning and buying and content creation.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.