ActionIQ has launched a collection of features aimed at customer acquisition programs, including integration with identity vendors, data clean rooms, walled gardens including Facebook and Google, and demand side platforms. Acquisition marketing has recently emerged as a major application for CDPs, which had previously been focused on activating data about current customers.
Oracle launched a unique Cloud infrastructure platform that will enable partners and organisations, including in India, to become cloud providers and provide more than 100 services available on the Oracle Cloud Infrastructure (OCI) to their own customers wherever they are. Called ‘Oracle Alloy,’ the new Cloud platform is a key announcement for India since the company has a lot of existing customers there, operating in the regulated industries.
You may not think of Pinterest as an adtech vendor, but the easier they make it to run effective ads, the more ads they’ll sell. They just announced several expanded features for advertisers, including an enhanced Trends tool, global availability of the API for conversions, and soon-to-be-global conversion data from Shopify and Google Tag Manager.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.