ActionIQ Expands Acquisition Marketing Support

ActionIQ has launched a collection of features aimed at customer acquisition programs, including integration with identity vendors, data clean rooms, walled gardens including Facebook and Google, and demand side platforms.  Acquisition marketing has recently emerged as a major application for CDPs, which had previously been focused on activating data about current customers.

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Oracle to bring its over 100 Cloud services right in your backyard

October 20, 2022

Oracle launched a unique Cloud infrastructure platform that will enable partners and organisations, including in India, to become cloud providers and provide more than 100 services available on the Oracle Cloud Infrastructure (OCI) to their own customers wherever they are. Called ‘Oracle Alloy,’ the new Cloud platform is a key announcement for India since the company has a lot of existing customers there, operating in the regulated industries.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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