ActionIQ has launched a collection of features aimed at customer acquisition programs, including integration with identity vendors, data clean rooms, walled gardens including Facebook and Google, and demand side platforms. Acquisition marketing has recently emerged as a major application for CDPs, which had previously been focused on activating data about current customers.
Oracle launched a unique Cloud infrastructure platform that will enable partners and organisations, including in India, to become cloud providers and provide more than 100 services available on the Oracle Cloud Infrastructure (OCI) to their own customers wherever they are. Called ‘Oracle Alloy,’ the new Cloud platform is a key announcement for India since the company has a lot of existing customers there, operating in the regulated industries.
You may not think of Pinterest as an adtech vendor, but the easier they make it to run effective ads, the more ads they’ll sell. They just announced several expanded features for advertisers, including an enhanced Trends tool, global availability of the API for conversions, and soon-to-be-global conversion data from Shopify and Google Tag Manager.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.