Vendors/Gold Sponsor

Dun & Bradstreet

Campaign CDP

Dun & Bradstreet helps modern sales and marketing teams target, engage, win, and support prospects and customers — easier, faster, and more effectively — with trusted data and technology that delivers.

The D&B Rev.Up™ ABX platform is a flexible, modular ABM and CDP solution that helps companies of all sizes use first- and third-party data to identify and understand their prospects, then segment and target audiences with engaging, personalized content across all channels.

Vendor Resources

The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are (Dun & Bradstreet) Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.

Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet) D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Are You Really Doing Omni-Channel ABM? Probably Not. (Dun & Bradstreet) Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing (Dun & Bradstreet) B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.