Vendors/Gold Sponsor

Dun & Bradstreet

Campaign CDP

Dun & Bradstreet helps modern sales and marketing teams target, engage, win, and support prospects and customers — easier, faster, and more effectively — with trusted data and technology that delivers.

The D&B Rev.Up™ ABX platform is a flexible, modular ABM and CDP solution that helps companies of all sizes use first- and third-party data to identify and understand their prospects, then segment and target audiences with engaging, personalized content across all channels.

Vendor Resources

The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are (Dun & Bradstreet) Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.

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Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet) D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

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Are You Really Doing Omni-Channel ABM? Probably Not. (Dun & Bradstreet) Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

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Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing (Dun & Bradstreet) B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.

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Scaling ABM with AI and Data (Dun & Bradstreet) Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

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Expanding the Account Universe (Dun & Bradstreet) Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

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Creating a Data Foundation to Drive Sales and Marketing Alignment (Dun & Bradstreet) Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.

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Scale Account-Based Marketing with Predictive Analytics (Dun & Bradstreet) ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.

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Intent Data for Account-Based Marketing (Dun & Bradstreet) Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.

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