Vendors/Gold Sponsor

Dun & Bradstreet

Campaign CDP

Dun & Bradstreet helps modern sales and marketing teams target, engage, win, and support prospects and customers — easier, faster, and more effectively — with trusted data and technology that delivers.

The D&B Rev.Up™ ABX platform is a flexible, modular ABM and CDP solution that helps companies of all sizes use first- and third-party data to identify and understand their prospects, then segment and target audiences with engaging, personalized content across all channels.

Vendor Resources

Mini-Course: First-Party Data Strategy for B2B Marketing (Dun & Bradstreet) This free course from Dun & Bradstreet and the CDP Institute empowers B2B marketing leaders and technologists to maximize their first-party data potential. You’ll discover how to leverage your company’s data assets, overcome common limitations, and strategically enhance your data with external sources to drive more effective marketing campaigns and better business outcomes.

The New, Dynamic Buying Funnel: Using Data to Meet Your Customers Where They Are (Dun & Bradstreet) Marketers realize that buyers follow a meandering path on the customer journey. The CDP Institute and Dun & Bradstreet explain how to use buyer data to see where customers are on that journey.

Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet) D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Are You Really Doing Omni-Channel ABM? Probably Not. (Dun & Bradstreet) Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

Anonymous Visits Are Lost Opportunities: Why Website Visitor Identification is A Must for Modern B2B Marketing (Dun & Bradstreet) B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.