Vendors/Gold Sponsor

Dun & Bradstreet

Campaign CDP

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. Powered by Dun & Bradstreet’s open CDP, D&B Rev.Up ABX gives you the power to:

  • Power to Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they’re likely to buy
  • Power to Target: With AI-driven insights, prioritize the audiences most likely to buy – or customers at risk of leaving
  • Power to Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond
  • Power to Win: Uncover all of the points in your buyers’ journeys where they’re likely to engage to help your team reach them at the right times – and get through the door first

Vendor Resources

Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet) D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Scaling ABM with AI and Data (Dun & Bradstreet) Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

Expanding the Account Universe (Dun & Bradstreet) Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

Creating a Data Foundation to Drive Sales and Marketing Alignment (Dun & Bradstreet) Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.

Scale Account-Based Marketing with Predictive Analytics (Dun & Bradstreet) ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.

Intent Data for Account-Based Marketing (Dun & Bradstreet) Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.

Why Account-Based Marketing Needs a Customer Data Platform (Dun & Bradstreet) ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.

Right Ad, Right Message, Right Time (Dun & Bradstreet) Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.

Lattice Company Overview (Dun & Bradstreet) Predictive marketing doesn’t have to be confusing. Read this simple two-pager and you’ll understand what Lattice Engines does. Hey, it’s a start.