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Dun & Bradstreet Buys NetWise and Eyeota for More Data

It’s B2B all the way today, Dear Reader. Dun & Bradstreet just bought B2B data compiler NetWise and tougher-to-describe Eyeota, which offers audience data collection, identification, and activation. Like the Zeta Global partnership announced in June, the deals give D&B a larger presence in the consumer data universe.

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Demandbase will Integrate with Microsoft CDP

November 5, 2021

Meanwhile, Demandbase just announced it will help expand the B2B capabilities of Microsoft’s CDP, Dynamics 365 Customer Insights. Microsoft clients will be able to read data from Demandbase, InsideView, and DemandMatrix (all owned by Demandbase) and execute campaigns through Demandbase delivery tools. Unless you have the memory of a gnat, you’ll recall that Microsoft just announced its CDP will join other Microsoft products in a Customer Experience Platform.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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