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Dun & Bradstreet Buys NetWise and Eyeota for More Data

It’s B2B all the way today, Dear Reader. Dun & Bradstreet just bought B2B data compiler NetWise and tougher-to-describe Eyeota, which offers audience data collection, identification, and activation. Like the Zeta Global partnership announced in June, the deals give D&B a larger presence in the consumer data universe.

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Demandbase will Integrate with Microsoft CDP

November 5, 2021

Meanwhile, Demandbase just announced it will help expand the B2B capabilities of Microsoft’s CDP, Dynamics 365 Customer Insights. Microsoft clients will be able to read data from Demandbase, InsideView, and DemandMatrix (all owned by Demandbase) and execute campaigns through Demandbase delivery tools. Unless you have the memory of a gnat, you’ll recall that Microsoft just announced its CDP will join other Microsoft products in a Customer Experience Platform.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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