Speaking of B2B data, a Dun & Bradstreet survey found that marketers’ confidence in their data had fallen, from 75% last year to 51% this year, even as the proportion who consider data quality important rose from 80% to 89%. Just 38% are currently using Account Based Marketing and 41% have no intention of adopting it. The report speculates the poor data is a roadblock to wider ABM adoption.
Let’s try product news today. CRM data orchestration platform Openprise has added integration with Microsoft Dynamics 365. Capabilities include list loading data cleansing, segmentation, enrichment, lead scoring, and more. It’s sort of like the functions in a Customer Data Platform, except that you’re jamming the results into a CRM database. Which isn’t like a CDP at all.
By now, it’s not really surprising that people are losing interest in Facebook.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.