Vendors/Gold Sponsor

Salesforce Data Cloud

Campaign CDP

Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage – simply log in and start connecting to customers in a whole new way. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. CRM helps companies understand their customers’ needs and solve problems by better managing customer information and interactions – all on a single platform that’s always accessible from any desktop or device.

Vendor Resources

Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud) Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

Unlock Rich Insights with CDP & Analytics (Salesforce Data Cloud) Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Salesforce Data Cloud Demo (Salesforce Data Cloud) Enjoy the Customer Data Cloud demo.

How Salesforce Turns Data into Meaningful Customer Moments (Salesforce Data Cloud) See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.

Discover the power of Data Cloud for Marketing (Salesforce Data Cloud) In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.

Trusted Marketing and Ethical Personalization for Marketers (Salesforce Data Cloud) Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.

What’s Going On? The Future of Data-Driven Marketing & Ads (Salesforce Data Cloud) Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.

Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands (Salesforce Data Cloud) Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.