Vendors/Founding Gold Sponsor

Twilio Segment

Data CDP

Segment is the leading customer data platform (CDP) that helps brands accelerate growth by making good data accessible and beneficial for all teams.

Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by thousands of the most innovative brands in the world—including IBM, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.

Vendor Resources

Twilio Segment RealCDP Audit Report (Twilio Segment) Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

How to build an effective Customer Data Platform RFP (Twilio Segment) Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

Breaking Down Data Silos to Build a Better Customer Experience (Twilio Segment) Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.

How Curology Delivers High-performing, Personalized Ad Campaigns (Twilio Segment) Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

How Delivers a Seamless Customer Experience with Personas (Twilio Segment) Learn how uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.

The Definitive Guide to Customer Data Platforms (Twilio Segment) Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

Segment Customer Data Platform Profile (Twilio Segment) The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.

IBM Case Study (Twilio Segment) The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.

Meredith Case Study (Twilio Segment) A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.