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Twilio Segment

Data CDP

Segment is the leading customer data platform (CDP) that helps brands accelerate growth by making good data accessible and beneficial for all teams.

Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by thousands of the most innovative brands in the world—including IBM, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.

Vendor Resources

The Definitive Guide to Customer Data Platforms (Twilio Segment) Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

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Twilio Segment RealCDP Audit Report (Twilio Segment) Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

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The ROI of a Customer Data Platform (Twilio Segment) Organizations can reap many benefits from a CDP. Segment shares real ROI examples.

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The Fundamentals of First-Party Data (Twilio Segment) First-party data is the future of digital marketing. Segment details how to harness it.

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How to build an effective Customer Data Platform RFP (Twilio Segment) Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

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Breaking Down Data Silos to Build a Better Customer Experience (Twilio Segment) Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.

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How Curology Delivers High-performing, Personalized Ad Campaigns (Twilio Segment) Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

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How Frame.io Delivers a Seamless Customer Experience with Personas (Twilio Segment) Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.

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Segment Customer Data Platform Profile (Twilio Segment) The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.

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Vendor Blog Posts

3 Steps To Get Buy-In For Your CDP Project If you're reading this, it's likely you're familiar with the value a customer data platform can bring.

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What is the cost of poor quality data? Raise your hand if you’ve been personally victimized by bad data.

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A guide to Google Analytics Deprecation (and how to stay ahead of the curve) Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.

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