CDP Institute

Head of data and analytics Glen Shields shares the journey to bring together multiple marketing and data systems together to start driving personalisation. Shields dives into how to form the data team, get the data side of things happening better and also to manage the Salesforce environment that Leukaemia consolidated all of those different CRMs into.

Southeast Asian internet giant Sea Ltd’s e-commerce arm Shopee will lay off some workers in its ShopeeFood and ShopeePay teams in the region. It will also let go part of its teams in Mexico, Argentina and Chile, as well as a cross-border team supporting the market in Spain.

Capital A Bhd is planning New York listings for its low-cost carrier AirAsia and its digital Super App. The company, which was previously known as AirAsia Group Bhd, began compliance work towards having two separate listings, one for AirAsia planned sometime next year, followed by one for the Super App, which offers services, such as e-hailing and food delivery.

Talently offers training and an employability marketplace and announced its new capital raising of a US$3 million seed round. The startup that connects talent with technology companies announced that it has grown 50x since the pandemic, maintaining a monthly growth of 30%. Talently has an intensive training platform for software developers in tools that allow them to access positions in leading technology companies.

Ecuadorian payments infrastructure company Kushki has raised $100 million in an extension to its Series B round, more than doubling its valuation to $1.5 billion. Kushki aims to help make it easier, cheaper and more secure for businesses across Latam to send and receive/process digital payments. It enables Latam businesses to accept payments globally and receive money in their local currency. The end goal is to help these businesses grow faster online and drive consumer adoption of digital payments.

Google has barred businesses from using Rich Communication Services for promotion in India, the company’s largest market by users, in a setback for the standard that the company is expecting to help become the future of SMS messaging, following accusations of excessive spam by some corporations.

Beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, is pursuing its international expansion and has further strengthened its sales team with renowned experts in the fields of sales and business development. The focus of their activities will also include the acquisition of new customers and the development of customer potentials with the setting up of corresponding sales structures, especially in India.

The rate at which India is shifting towards digitalisation, and the need to store, process and use the data generated through this, has made creation of additional data centre capacity exigent. A data centre is a physical facility composed of networked computers, storage systems and computing infrastructure used by organisations to store, assemble, process, and distribute large amounts of data.

Australian online advertising continued to grow in the first quarter of the year, buoyed by political and government spending. On the flip side, retail experienced the biggest decline in share, dropping from 16.4 percent to 13.5 percent of the general digital advertising market over the quarter.

Data-driven loyalty offers tailored to a segment of one and across multiple brands and regions is one step closer to reality for Seagrass Boutique Hospitality Group. With plans to open upwards of 10 venues a year across different brands and locations, the utility of a consolidated loyalty program will also continue to grow.

Cisco, one of Australia’s leading IT and networking companies, has joined Lifeline in pushing for better Mental Health in the workplace. For the second year running, Cisco will take part in The Push-Up Challenge as it aspires to top the community fundraising chart.

South-east Asia’s leading super-app Grab Holdings Ltd has launched a new enterprise service, GrabMaps, that is able to tap into the US$1 billion per year market opportunity in South-east Asia for mapping and location-based services.