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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024
Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.
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Customer Data Platform Industry Attracts New Participants: CDP Institute Report

January 18, 2024
MILFORD, CT January 18, 2024 – The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report.  Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics.  In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products. “The CDP market still contains pockets... Read More >
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Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

July 24, 2022
The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute's latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.
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CDP Leaders Face New Competition in 2022: CDP Institute Report

January 4, 2022
Customer Data Platform (CDP) vendors stockpiled more than $1 billion in cash during 2021 as they prepared to battle for industry leadership, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that the second half of the year saw four vendors announce rounds over $100 million, including an industry-record $234 million round by Treasure Data. Prior to that period, only one round over $100 million had ever been raised in the history of the industry. The new funds for industry leaders came at a time when few... Read More >
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Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

July 27, 2021
Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report.  The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects. 
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Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

February 1, 2021
Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.
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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020
The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.
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