CDP Institute

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.

The Customer Data Platform industry continued its strong growth in 2018, adding 29 vendors, 2,600 employees, and $173 million in funding. These figures, contained in the CDP Institute’s latest Industry Update, show acceleration compared with 2017, when the industry added 26 firms and 2,200 employees.

Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

Customer Data Platform industry employment grew by 76% over the past year, according to the June 2018 Industry Update released today by the CDP Institute. The full report is available here.

The Customer Data Platform Institute is launching its European operation next week with presentations in London, Amsterdam and Hamburg.

The number of Customer Data Platform (CDP) vendors more than doubled in 2017, according to the CDP Industry Update released today by the CDP Institute.

Seven new sponsors have joined the Customer Data Platform Institute and individual membership has quadrupled since January, the Institute announced today. The growth reflects rising interest in CDPs as marketers and analysts recognize these systems can solve the challenge of providing unified customer data needed to deliver personalized customer experiences.

Marketers building a unified customers database need to take a structured approach, according to a survey report released today by the Customer Data Platform Institute.