Customer Data Platform Industry Attracts New Participants: CDP Institute Report
MILFORD, CT January 18, 2024 – The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report. Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics. In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products. “The CDP market still contains pockets... Read More >
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