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We believe data is a team sport.  Teams across companies like NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth. We simplify customer data infrastructure resulting in cleaner code, improved site and app performance, less maintenance, and reclaimed engineering time.  mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle.  Founded in 2013 in NYC, mParticle has employees throughout  San Francisco, Seattle, Sydney, and London.

Vendor Resources

mParticle RealCDP Audit Report (mParticle) mParticle supports a wide variety of B2C companies in North America, EMEA and APAC (6 offices globally) with a cloud-based SaaS platform hosted in AWS.

An overview of mParticle (mParticle) Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

Vendor Blog Posts

How to assess your organization’s customer data maturity Successful personalization at scale requires intentional planning around customer data management, process, and tooling.

What is Data Chaos? And how to solve it There's a well known parable about a monkey and a pedestal.

Avoiding the identity resolution trap The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.

Build your own walled garden Did Google just drop a bomb on the internet, or was it a massive smoke screen

How to prepare for your Customer Data Platform implementation As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.

How to build your first party data strategy Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.

Improve data quality with mParticle’s data planning infrastructure We're living in a data-driven economy.

Mobile-Centric Is Customer-Centric (So Why Isn’t Your Customer Data Platform?) When technologies are young, it's common to dismiss them as niche, even when they aren't.

Best Practices for Customer Data Management in the Multi-Screen Era When it comes to customer data, we're undergoing a period of massive change.