Vendors/Founding Gold Sponsor

mParticle

Campaign CDP

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global, multi-channel brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Vendor Resources

mParticle RealCDP Audit Report (mParticle) mParticle CDP supports a wide variety of B2C companies in North America, EMEA and APAC (6 offices globally) with a cloud-based SaaS platform hosted in AWS.

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An overview of mParticle (mParticle) Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

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Vendor Blog Posts

How to assess your organization’s customer data maturity Successful personalization at scale requires intentional planning around customer data management, process, and tooling.

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What is Data Chaos? And how to solve it There's a well known parable about a monkey and a pedestal.

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Avoiding the identity resolution trap The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.

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Build your own walled garden Did Google just drop a bomb on the internet, or was it a massive smoke screen

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How to prepare for your Customer Data Platform implementation As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.

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How to build your first party data strategy Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.

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Improve data quality with mParticle’s data planning infrastructure We're living in a data-driven economy.

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Mobile-Centric Is Customer-Centric (So Why Isn’t Your Customer Data Platform?) When technologies are young, it's common to dismiss them as niche, even when they aren't.

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Best Practices for Customer Data Management in the Multi-Screen Era When it comes to customer data, we're undergoing a period of massive change.

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