Data clean rooms are even more fashionable than reverse-ETL, which is not a sentence I ever expected to write.  Google helped to start the trend with Ads Data Hub.  They’ve now updated the look with separate versions for marketers and measurement partners.  Who wears it better?

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.