mParticle Adds Cloud Data Warehouse Connector

mParticle has hoisted a reverse-ETL flag with Warehouse Sync, a core system feature which adds the ability to pull data from cloud warehouses such as Snowflake. Unlike stand-alone reverse-ETL products, mParticle loads the data into its own data store and applies processes such as identity resolution, profile creation, predictive modeling, and journey management before sending it to other systems. Warehouse Sync connects to Snowflake today and will add Google BigQuery, Amazon Redshift, and Microsoft Azure.