mParticle Automates Data Erasure Requests

Our privacy newsletter ordinarily covers tools for responding to consumer data requests (DSRs to the cognoscenti).  But this news is about CDP vendor mParticle adding a DSR function, so we grabbed it while the editor wasn’t looking.  The new feature can send automatically data erasure requests to third-party data stores including BigQuery, Redshift, and Snowflake, eliminating one of the biggest headaches in many DSR processes.