mParticle Automates Data Erasure Requests

Our privacy newsletter ordinarily covers tools for responding to consumer data requests (DSRs to the cognoscenti).  But this news is about CDP vendor mParticle adding a DSR function, so we grabbed it while the editor wasn’t looking.  The new feature can send automatically data erasure requests to third-party data stores including BigQuery, Redshift, and Snowflake, eliminating one of the biggest headaches in many DSR processes.

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Marketers Undervalue Email Personalization: Sailthru Study

April 25, 2022

By now, it’s old news that marketers overestimate how good they are at personalization.  This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree.  Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones.  Worth a look.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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