Our privacy newsletter ordinarily covers tools for responding to consumer data requests (DSRs to the cognoscenti). But this news is about CDP vendor mParticle adding a DSR function, so we grabbed it while the editor wasn’t looking. The new feature can send automatically data erasure requests to third-party data stores including BigQuery, Redshift, and Snowflake, eliminating one of the biggest headaches in many DSR processes.
By now, it’s old news that marketers overestimate how good they are at personalization. This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree. Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones. Worth a look.
Amazon continues to spread its wings, or tentacles depending on your point of view. Their latest stretch is “Buy with Prime” which lets Prime members receive free delivery and returns when shopping on non-Amazon websites. Consumers get more convenience, cooperating merchants may get more sales, and Amazon gets new fees and customer data.
Google is facing another antitrust lawsuit, this time in Canada, specifically focusing on anti-competitive practices in online advertising. The Competition Tribunal has been asked to order Google to sell two of its ad tech tools, prohibit future anti-competitive practices and fine the company billions of dollars. In response, Google points to a highly competitive market offering plenty of alternatives.