SAP

Delivery CDP

Company-wide customer data management helps improve engagement, conversion, and retention. Bridge front-end customer data and back-end customer data to better understand customers and deliver trusted, personalized engagements at any step of the journey. Visualize customer profiles, their connected relationships, and their associated accounts. Benefit from a native connection with ERP for supply chain optimization and product innovation. Uncover real-time customer insights with AI learning models supercharged for industry. Respect customer data privacy by maintaining the purpose of customer data during every engagement. Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalized experiences.

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Vendor Resources

Online Course: Use Case Creation (SAP) In this free online course sponsored by SAP and the CDP Institute, learn what a use case is, what it’s used for, and how to build one.