Streaming TV is may be a good place to sell mobile apps, but it can be hard for buyers to complete a transaction.  Roku has partnered with game building engine Unity to let users buy an app with their remote, without leaving whatever show they’re watching.  Marketers gain easy campaign set up, management, and measurement using Unity’s Luna marketing tool.

After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers.  Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.