Delivery CDP

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to

Vendor Resources

CDPs and Data Warehouses (Zeta) A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

Zeta Global RealCDP Audit Report (Zeta) Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

Getting the Best CDP Starts with the Right RFP (Zeta) In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

How Brands Can Thrive in 2022 (Zeta) In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

The Business Case for Data Usability (Zeta) In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.

Zeta CDP+ Video (Zeta) Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Zeta Company Overview (Zeta) Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.

Zeta CDP+ Overview (Zeta) Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

Forrester Consulting TEI of Zeta Study (Zeta) Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.