Vendors/Sponsor

Zeta

Delivery CDP

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

Vendor Resources

Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta) CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

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Overview of the Zeta Marketing Platform (Zeta) Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

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Zeta Global RealCDP Audit Report (Zeta) Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

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CDPs and Data Warehouses (Zeta) A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

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Getting the Best CDP Starts with the Right RFP (Zeta) In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

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Zeta CDP Overview (Zeta) The Zeta CDP provides marketers with deep customer understanding and integrated analytics to help you create more opportunities. Read on to learn more.

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