U.S. Customer Data Platform Authority David M. Raab to Host First CDP Workshop in the Netherlands

U.S. Customer Data Platform Authority David M. Raab to Host First CDP Workshop in the Netherlands

Amsterdam, The Netherlands, November 16, 2018 – Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 23, the Customer Data Platform Institute (CDPI) and Netherlands’ Squadra Group will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Seats to Meet Utrecht CS (Hoog Catharijne) from noon to 6:00 p.m. and will be led by David M. Raab, founder of the international Customer Data Platform Institute. The following day, he will also give a keynote at the DDMA Data Dag conference on the state of the CDP market in Europe and globally.

This Netherlands workshop is the first in a series of programs that will be hosted in Europe and UK during 2019 by the CDP Institute and its partners. The January 23rd workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for, and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the Netherlands CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. The workshop will be in English, but Dutch speaking consultants of Squadra are available to assist where necessary.To register and to learn more about customer data platform technology and related news, visit

David Raab

Mr. Raab is founder and CEO of the CDP Institute. He coined the term Customer DataPlatform in 2013 and since then has been a leader in exploring and explaining how marketers canuse CDPs to solve today’s most important marketing challenges.

Customer Data Platform Institute Europe

The Customer Data Platform Institute Europe educates marketers and technologists about customerdata management. Activities include publications about CDP best practices, vendors, and industrynews; conference presentations, workshops, and consulting. The Institute supports European CDP users directly and through a network of partners who are CDP experts.

Squadra Group

Squadra supports its clients in the execution of their Digital Transformation programs andimplementation of eCommerce and Omnichannel strategies. Squadra consists of a number ofpractices that focus on the exchange of knowledge and experience in specific domains: DigitalTransformation, PIM, MDM, Customer Engagement, Data Science, Process Mining and ExecutiveSearch. The Squadra Customer Engagement practice focuses on improving business performance bymaking optimal use of customer data. Squadra is a gold partner of the Customer Data PlatformInstitute in the Benelux.

DDMA Data Dag

The DDMA Data Dag is a leading independent event organized annually by DDMA, the Data Driven Marketing Association in the Netherlands. The event is aiming at professionals who regardthe smart use of data as a differentiating factor in growing business. At least 400 professionals whose daily business is data, decisioning & engagement are expected to be present on the 24thof January, 2019. They will return home with many actionable results, learnings from hands-oncases and inspiration to take the next steps. The line-up contains renowned speakers, companieswith cases competing for the Dutch Customer Data Award 2019 and the often quoted Data DrivenMarketing Research. David Raab will deliver the closing keynote.

Attendees of the Data Day are decision makers, managers and data driven professionals: CMO’s,CTO’s, CRM Managers, Chief Data Officers, Directors of Analytics, Marketing IntelligenceManagers, Customer Journey Specialists, Analysts and Digital Transformation ProgramManagers. All mainly employed by the top 200 companies in The Netherlands.

For more information on the DDMA Data Dag 2019 click here.