Vendors/Sponsor

Amperity

Analytics CDP

Amperity is the leading B2C Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships.  Amperity has revolutionized the way brands identity, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.  This unified view improves marketing performance, fuels accurate customer insights, and enables world-class, realtime customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world’s most loved brands, including Wyndham Hotels & Resorts, Alaska Airlines, Michaels, Tapestry, Lucky Brand, GlaxoSmithKline, DICK’s Sporting Goods, Crocs, Servco Automotive Retail, First Hawaiian Bank, and many more.  To learn more, visit Amperity.com.

Vendor Resources

Amplify: Putting Together a Composable CDP Faster and More Easily (Amperity) We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

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Lakehouse CDP: Stop struggling with customer data quality and integrations (Amperity) Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.

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Alaska Airlines Case Study (Amperity) A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.

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Lucky Brand Case Study (Amperity) An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.

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Brooks Running Case Study (Amperity) A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.

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Personalizing the Travel Experience Using Data and AI (Amperity) Travel and hospitality brands have had to innovate their loyalty strategies. Amperity details how a CDP and AI can help.

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Guide to Using Customer Data Across the Enterprise (Amperity) Consumers provide vast amounts of data, but its potential is often wasted by brands. Amperity explains the principles that help brands use their customer data effectively.

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Lakehouse CDP Demo (Amperity) See how IT can unify and enrich customer data in a lakehouse without building pipelines or ETL. Build a trusted data foundation for your business.

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AmpGPT Product Demo (Amperity) AmpAI provides marketers, analysts and data engineers with an AI-powered toolkit to fuel smarter decision-making.

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Vendor Blog Posts

Building a Generative AI Workflow to Create More Personalized Marketing Content Personalization and scale have historically been mutually exclusive.

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What Advertisers Can Do After Oracle’s DMP Is Gone Brands have an opportunity to own their advertising data and processes for paid media.

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The Lakehouse CDP: Data Quality and Governance Without the Silos Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.

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The Third Era of the CDP is Here To turn customer data into business value, you need data quality and governance.

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Why Open Sharing in the Lakehouse is the Future of Customer Data For tech leaders whose job is to manage customer data infrastructure, I have good news.

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Practical steps to getting started with Gen AI for marketing A common question from every executive team these days: "What’s our AI strategy?"

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AmpAi: Four ways AI unlocks value How can artificial intelligence actually help you with customer data and marketing?

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Why your AI for marketing won’t work The hype around generative AI for marketing is at fever pitch.

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Warning signs: Third-party cookie deprecation is already hurting your marketing We've all been hearing about third-party cookie deprecation for a long time.

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