Analytics CDP

Amperity is the leading B2C Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships.  Amperity has revolutionized the way brands identity, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.  This unified view improves marketing performance, fuels accurate customer insights, and enables world-class, realtime customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world’s most loved brands, including Wyndham Hotels & Resorts, Alaska Airlines, Michaels, Tapestry, Lucky Brand, GlaxoSmithKline, DICK’s Sporting Goods, Crocs, Servco Automotive Retail, First Hawaiian Bank, and many more.  To learn more, visit

Vendor Resources

Amperity RealCDP Audit Report (Amperity) Amperity 3.0 is an Enterprise level CDP for B2C companies and comes in four modules.

The Time to Start Holiday Planning is Now (Amperity) Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.

AI-Powered Identity Resolution (Amperity) Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.

Amperity: A Different Approach to Customer Data (Amperity) Because the typical methods just don’t cut it.

Using Customer Data Across the Enterprise (Amperity) The wealth of customer data often goes wasted by today’s enterprises. Amperity explains the capabilities that make sharing data across an enterprise possible.

Amperity: The Comprehensive Customer Data Platform (Amperity) Turning customer data into better CX can be difficult when data is scattered. Learn how the Amperity CDP takes a comprehensive approach to this challenge.

When the Third-Party Cookie Party is Over (Amperity) The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.

Vendor Blog Posts

CDP & CRM: Turning Customer Data into Customer Service Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.