Vendors/Sponsor

Amperity

Analytics CDP

Amperity is the leading B2C Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships.  Amperity has revolutionized the way brands identity, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.  This unified view improves marketing performance, fuels accurate customer insights, and enables world-class, realtime customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world’s most loved brands, including Wyndham Hotels & Resorts, Alaska Airlines, Michaels, Tapestry, Lucky Brand, GlaxoSmithKline, DICK’s Sporting Goods, Crocs, Servco Automotive Retail, First Hawaiian Bank, and many more.  To learn more, visit Amperity.com.

Vendor Resources

Amperity RealCDP Audit Report (Amperity) Amperity's CDP system is an Enterprise level CDP for B2C companies and comes in four modules.

The Total Economic Impact Of The Amperity Customer Data Platform (Amperity) The Amperity CDP creates a unified view of first-party data from fragmented sources. Learn more in this Forrester TEI report.

Request for Proposal (RFP) Guide (Amperity) Getting value from a CDP means choosing the one that best suits your enterprise’s needs. Amperity details what questions to ask providers.

The Time to Start Holiday Planning is Now (Amperity) Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.

AI-Powered Identity Resolution (Amperity) Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.

Amperity: A Different Approach to Customer Data (Amperity) Because the typical methods just don’t cut it.

When the Third-Party Cookie Party is Over (Amperity) The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.

Vendor Blog Posts

Practical steps to getting started with Gen AI for marketing A common question from every executive team these days: "What’s our AI strategy?"

AmpAi: Four ways AI unlocks value How can artificial intelligence actually help you with customer data and marketing?

Why your AI for marketing won’t work The hype around generative AI for marketing is at fever pitch.

Warning signs: Third-party cookie deprecation is already hurting your marketing We've all been hearing about third-party cookie deprecation for a long time.

Generative AI and Personalization won’t work without a Customer Data Operations Strategy At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.

Making Gen AI work for marketing starts with another kind of AI The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.

The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work Tools are only as good as the data you feed them.

CDP vs. CRM, What’s the Difference? The business technology ecosystem can be a confusing place.

Most CDPs Are Not Actually Platforms for Customer Data It's a strange truth that most CDPs are not actually platforms for customer data.