Customer Data Platform Amperity has unveiled two new AI tools, Explore and Assist, that will join the existing products, Stitch and Predict, to form an AI suite, AmpAI. Aimed at business users, Explore will support engagement with data using natural language; Assist will help both technical and non-technical users develop and customize new data assets on the platform. The capabilities seek to fix data quality and access challenges.
As more video advertising is delivered outside of TV screens, marketers find themselves wrestling with increasingly fragmented campaign reporting. Comscore is providing some help by expanding its YouTube campaign ratings to include YouTube Shorts and in-feed inventory. Marketers will also be able to cross-measure standard video inventory on YouTube and YouTube TV across CTV, desktop and mobile devices.
Google’s much-criticized Privacy Sandbox had some good news yesterday when Microsoft said it would add preliminary support for the Privacy Sandbox APIs across Microsoft Advertising products. Microsoft Edge has also introduced an Ad Selection API allowing advertisers to select and deliver relevant ads to users without relying on third-party cookies.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.