Revenue Loss Tops List of Problems Caused by Customer Data Issues: Amperity Report

Customer data problems are expected to reduce revenue by more than half (56%) of the marketers surveyed by Forrester for Amperity.  The study found that personalization (81%) and segment targeting (80%) are the top priorities in choosing a data platform, even though marketers recognize they need to build unified profiles before they can do anything else.

More News

Previous Article

You May Not Know What ‘Embedded Analytics’ Means But You’re Already Behind in Delivering It: ThoughtSpot Research

June 29, 2022

“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.

CDPI Newsletter