Vendors/Sponsor

Terminus CDP

Analytics CDP

Terminus CDP (formerly Zylotech) is a self-learning customer data platform that helps marketers create complete customer profiles for targeting revenue opportunities more effectively.

Powered by AutoML, the platform continuously unifies and enriches internal and external data, and performs ongoing micro-segmentation, pattern discovery, and recommendations, all while integrating with a variety of marketing clouds for on-demand accessibility. Zylotech’s cross-industry clients have reported up to a 6x increase in customer lift.

Vendor Resources

Webinar: B2B Applications For CDPs (Terminus CDP) We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.

B2B Customer Data Platforms (Terminus CDP) Many B2B marketers are working with low-quality data. Zylotech explains how a CDP can help you improve your data.

Customer Data Platforms For B2B Marketers: Questions and Answers (Terminus CDP) B2B marketers have been slow to consider the customer data platform. The CDPI and Zylotech answer some FAQs.

Revenue Operations (Terminus CDP) Revenue operations refers to a unified, coherent system that aligns marketing, sales, and customer ops. Zylotech explains how this system can benefit you.

Taking Advantage of Customer Data in a CDP (Terminus CDP) Many marketers are stuck in a deep gap between what they’d like to do with their data and what they can do with their data. The CDPI and Zylotech explain how to bridge this gap by removing the roadblock of manual analytics.

Customer Loyalty in the Relevancy Era (Terminus CDP) How does data analytics work with customer loyalty programs? Learn the answer and understand your most faithful customers with Zylotech.