B2B CDP Zylotech has announced an integration with intent data compiler Bombora. Joint customers will be able to use Bombora data in Zylotech analytics and campaigns. It’s a good example of adding third party data to a CDP, if you were looking for one.
The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.
Big data platform MapR found a happier ending: Hewlett Packard Enterprise has purchased its technology, intellectual property and domain expertise and will continue to support existing clients. MapR announced last May that it was in severe financial straits. Total funding was $280 million.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.