Account Based Marketing Vendor Terminus Buys B2B Attribution Vendor BrightFunnel

Is there a prize for first acquisition of the year? If so, Account Based Marketing vendor Terminus just won it by announcing they’re buying BrightFunnel, which specializes in B2B marketing analytics and attribution. It’s pretty far from Terminus’ core business in targeted display ads, which just shows the extent of their ambition to become a full service B2B marketing platform.