Real-Time Payments Now as Popular as Cash in Southeast Asia

The COVID-19 pandemic has dramatically accelerated use of non-traditional payment methods in Southeast Asia, according to a study from ACI Worldwide Resarch. Three out of five consumers (61%) in Indonesia, Malaysia, Thailand and Singapore prefer real-time payments as a favored way to pay in 2021, level with cash (61%) and higher than other payment categories, including digital wallets requiring cash or card top-ups (56%) and credit cards (30%).

Enough has been said about the impact of pandemic-battling lockdowns on the outdoor advertising industry. One good thing to come out of this was that it pretty much forced the hand of industry stakeholders to embrace data and technology to change the narrative around DOOH media.

CDPI Emerging Markets

Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

CDPI Emerging Markets

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

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Real-Time Payments Now as Popular as Cash in Southeast Asia

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