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Archive for February, 2025

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Dates : February 2025

Retail Media Is Dominant for CPG but ROI Is Questioned: Skai

February 12, 2025
Retail media is the number one marketing channel for consumer goods brand, with 92% ranking it as their most important strategy according to a survey from Skai. Questions are raised, however, about ROI and incrementality. A full funnel approach to retail media is winning favor with 61% of leaders emphasizing its consistent messaging and 59% saying it helps to influence consumers throughout the customer journey. Only 25% claim full-funnel maturity, leaving room for growth.
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Senate Committee Passes Bill Limiting Teen Use of Social Media

February 11, 2025
Meanwhile, a Senate Committee has passed a bill which requires social media companies to estimate users’ ages and use their findings to block accounts for children under 13 and not use algorithms to recommend content for users under 17.  Prospects in the full Senate and House are uncertain but the bill does have bipartisan support.  The bill faces similar Constitution obstacles as the Texas law, but, then again, the Constitution ain’t what it used to be.
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GenAI Used for Complex Search Questions: Dept of the Obvious

February 11, 2025
Meanwhile, Jamie from our Department of the Obvious, shares a pair of studies about GenAI. The first, from SEO agency HigherVisibility, finds that people use GenAI search for complex questions and conventional search for simple ones.  The second, from academics funded by Microsoft, finds that people with more trust in AI put less effort into checking its results and worries extensive AI use may result in the loss of skills needed to work without it.
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