April, 2025 - CDP Institute

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Dates : April 2025

Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.

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Although a new report from the IAB shows healthy growth in CTV ad spend, that growth is not keeping pace with the attention viewers are giving CTV. Data from Innovid shows time spent per day streaming projected to grow 5% between 2022 and 2026; ad spend is projected to grow 2% over the same period. Nevertheless, the 108 million viewers for the Netflix stream of the Tyson-Paul fight suggests linear TV’s major stronghold on live sports may have been breached.

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Based on multiple sources, including surveys of 1,500 B2B buyers and 1,500 B2B marketers, Digitalzone found that 32% of AI purchasers reside in IT. That doesn’t mean AI purchasing is confined to tech; it stretches across many departments including finance (12%) and procurement (11%). Marketing, however, is low on the ladder with just 7% of AI buyers.

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The IAB is forecasting that digital video will capture some 60% of total TV/video ad spend this year, a growth of 100% on its share five years ago. The new 2025 Digital Video Ad Spend & Strategy Report also notes that CTV saw a 16% increase YoY in ad spend growth. CTV and social video will be the top “must-buys” for advertisers in 2025.

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Personalized web experiences are nothing new, but cloud-based website builder Wix is introducing a new solution to support it. A new AI-powered adaptive content app will read visitor cues and generate dynamic content in real time. Wix users play a role in guiding the AI by setting “conditions” from pre-defined function templates.

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Publishers and media owners must be happy that Google is letting third-party cookies run free after all. According to a report from Optable and Digiday, 74% of the almost 100 surveyed say their monetization strategy relies on third-party cookies or other shared identifiers. Only 4% can identify more than half their audience using first-party data.

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Blue Shield of California has admitted to a major data breach affecting 4.7 million members. It's due to a misconfigured Google Analytics setup. Meanwhile in Connecticut, Yale New Haven Health Service suffered a big cyberattack exposing sensitive patient data including social security numbers. Also, the website for Covered California, the health exchange that covers Californians under the Affordable Care Act, has been transmitting sensitive data to LinkedIn via trackers.

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China’s chatbot DeepSeek which has been making EU countries nervous about its data collection practices, is being investigated by South Korea’s data protection authority for passing data to Chinese companies. However, automaker BMW just announced it's collaborating with DeepSeek to integrate its AI technology for enhanced, in-car intelligence. Wow!

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New Mexico has a new privacy law going into effect this summer which bars state employees from disclosing sensitive personal data without a clearly defined need. The Nondisclosure of Sensitive Personal Information Act will be applicable to insurers, contractors and government service providers who will be liable for civil penalties and criminal sanctions if the data is mishandled.

CDPI Privacy Newsletter

IBM’s X-Force 2025 Threat Intelligence Index reports cybercriminals are taking a new tack when it comes to data piracy, changing from ransomware system lockdowns to stealthily entering systems and then lying in wait for opportunities to steal login information. The report, which resulted from studying 150 billion security events from 130+ countries, notes an 84% jump in phishing attacks and expanded use of AI by cybercriminals.

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The US Federal Trade Commission (FTC) has just published the updated and more forceful rule for the Children’s Online Privacy Protection Act (COPPA), putting more pressure on businesses, apps and websites to protect children’s privacy and data confidentiality. The stronger rules, which will go into effect this summer, include new disclosure requirements, required creation of information security programs, and additional restrictions designed to keep data from being shared with advertisers and data brokers.

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This has also impacted ~20% of its agency workforce who were told to stay home while corrections are being implemented.

CDPI Privacy Newsletter