French fashion house Louis Vuitton is furthering its reach in Latin America with a new ecommerce site and boutique.
Online shoppers can pick up their orders at the Louis Vuitton flagship store in Mexico City.
Carsome Group has acquired 19.9% of iCar Asia from Catcha Group. Carsome and Catcha Group have also made a joint proposal to iCar Asia’s independent directors to acquire the balance of 80.1% of iCar from its shareholders. The total transaction is estimated to be worth more than US$200 million and according to Carsome, makes it Malaysia’s first tech unicorn. It also reportedly cements Carsome’s position as Southeast Asia’s most valuable digital automotive marketplace.
The way we work, shop, sell, and live has changed enormously. 2020 will be remembered as a period unlike any other which witnessed unprecedented demand for online products and services. This is particularly true for markets like Latin America where this demand was already growing rapidly, pre-COVID 19, and the region’s ecommerce market was on course to reach $187 billion by the end of 2021.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.