Publicis acquires Australia-based CitrusAd
Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands.
Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands.
Alibaba and Tencent are looking at how they can integrate their walled gardens to ensure consumers can use services from both platforms at the same time. This comes as China continues its push to rein in domestic big tech. The integration could see Tencent’s super app WeChat payment function made available on Alibaba’s Taobao and Tmall marketplace, while Alibaba could host e-commerce listings on WeChat’s mini programs.
As the amount of digital data in the world continues to grow exponentially, extracting meaning from it is becoming an increasingly challenging task, says Peter O’Connor, Vice President – Sales, Asia Pacific, Snowflake.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.