In Brief: Infutor integrates Nth Party for privacy-safe match testing
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The PII Data Privacy Vault provides fine-grained access control to data based on roles, policies, or attributes and is delivered as a simple API.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.